Organic SEO Practices For Promoting Your Small Business Online

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Recent changes and updates by Google have led many to declare that search engine optimization is dead.

Well, if I may quote Mark Twain: ‘The report of my death was an exaggeration’. In actuality, legitimate forms of search engine optimization will never disappear. It is grey hat practices such as spamming and building unnatural links that are becoming more and more difficult to practice and for those of us that work hard to create quality content and build an online reputation, that’s great news.

Let’s take a look at some of the search engine optimization practices that can help you promote your small online business and are unlikely to be affected by future Google updates.

Small Business Websites and Quality Content

A lot of small business website owners fail to understand the importance of quality content that is regularly published. Others use spam like content that has no real value for the people visiting their website and is not actually read by anyone.

So what is the real deal with using content for promoting a website? In the past, just posting content and creating content based links that led to your website was enough. That all gradually changed when Google improved its algorithm  and began to differentiate between content that is actually read and appreciated and poorly written content that’s just there as a ‘filler’.

An almost fail safe method to differentiate between the two types of content is related to social signs. If a web page or an article is constantly shared and liked on social media pages such as Facebook, Google + , Twitter and so on, it means that it probably contains useful information and quality writing.

If you create quality content pages that readers appreciate and share on a regular basis, search engines are eventually going to notice the interest in your website and feature it in a higher position on their search results.

Social Media and Reputation Management

The more people are talking about your business, sharing information about your products and specials on social media websites and write positive reviews about you, the better will your website be featured on search results.

You need to be constantly active on social media websites and in order to do that you need to continuously be inventive.

Create interesting posts, preferably accompanied by appealing photos or short videos, on a daily basis.

Create special, discounts and giveaways. Share interesting information about your products and stories from customers. Ask your clients to write reviews and post them on review websites.

Each time your business name is mentioned in a positive and organic way, this creates a type of ‘online fingerprint’. Search engines notice such positive fingerprints and will take them into consideration when deciding which websites should be prominently featured for relevant searches.

Most importantly, when you use citations, correct reputation management and quality content, you create a long term search engine optimization strategy that is not likely to be affected by future updates and changes.

 

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Comments

  1. John Martin  August 18, 2014

    Social media has the big role for promoting the business but its all depend on the content and the promotion schemes of the website. Through which either they can get the positive response of the Google or the ignorance by the Google, Hiring the SEO for any type of the business is the sounds option. Otherwise business owner should know about the terms and policies of the Google page ranking.

    reply
  2. Shirley W. Solar  August 20, 2014

    Organic SEO has the important role for online promotion, He knows how to promote the business online, either he uses social media like twitter or Facebook so and so.
    Sorry john, i don’t think so business man doesn’t has much time for the online promotion, and SEO will also maintain the website and it can easily give the time for the business, Hiring the SEO is the better option. It will save cost and time as well.

    reply
  3. Jordan Warner  August 20, 2014

    Very nice article,Quality Content and their placement on web pages is the best Organic SEO practices for promoting your online business. Organic SEO can be achieved by Content Marketing. In content marketing there are wide range of options available which can be utilized to achieve good Raking in Search engine to drive Organic Traffic.

    reply
    • muneer  August 23, 2014

      Good contents are the one which are not written for marketing, but for readers. So using content writing for marketing in not a good idea.

      reply

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