In this day and age, you must have a clear strategy to outmatch your rivals, both in the business and occupational arenas. As a professional, you can make it to the next level by cultivating things like skill set, education, experience and professional network. You also should do your homework, talk to the right people and build a strong social-media following.
1. Strengthen Your Social-Media Presence
Build a social-media presence that is robust, methodical, sustained and responsive. Create accounts on platforms as varied as Facebook, Twitter and Google+. Next, try to link up the accounts so that you publish content across all sites simultaneously using a tool like Hootsuite. Third, cross-reference all your social profiles; that way, your followers can really follow you around—all the time.
2. Establish a YouTube Channel
YouTube provides scarce resources whose possession confers unique advantages. For example, with a YouTube account, you get immediate feedback from your followers—and the general public—not only on written text but also audio and video. Other platforms give you one or two advantages, but not the trifecta that YouTube offers.
3. Embark on the Professional-Speaker Train
Get in the professional-speaker circuit to assert more authority around your personal brand. Contact a public relations company or an organization specialized in screening and booking professional speakers. You can start little, uttering a few words at conferences and symposia, and gradually beef up your content and gain more intellectual fame in your field.
4. Host Workshops – Online and in Real Life
The more workshops and seminars you host, the higher your credibility goes and the less likely people would see you as a foreign implant in a field populated by experienced professionals. Said differently, you establish yourself more effectively as a connoisseur if you can teach what you claim you know to people online and offline.
5. Assert Your Expertise
To assert your expertise, write about it unequivocally and formulate a catchy sentence that encapsulates your intellectual power. For example, an attention-grabbing tag line might be, “A seasoned SEO expert providing guidance on everything from link building and SEO auditing to software recommendation and redesign guidance.” You are not asking anyone to validate what you wrote because your strong social media following and the other educational activities you spearhead confirm to people that you are adept at something specific—search engine optimization, for example.
6. Publish Articles—Lots of Them
To position yourself as a specialist in your field, publish articles anytime you can—and do it all the time. You can post content on portals as varied as specialized websites, industry online resources, blogs and social media. Be mindful, though, that the great number of articles would not necessarily spell the end of your anonymity. So make sure your pieces’ editorial quality is stellar.
7. Cultivate Strategic Partnerships
If you want to be recognized as an expert in your market, cultivate a strategic rapport with other industry luminaries. That way, you can mimic what the experts are already doing, figure out why they’re doing it, and determine the potential benefits and pitfalls of their actions.
Establishing yourself as an authority in your market or field would take time, an analytical bent, communication savvy, preparation and patience. However, you can speed up the process by publishing lots of articles frequently, speaking at professional events, asserting your expertise and building strategic relationships with other experts, among other initiatives.