Search Engine Optimization (SEO) Secrets 101
By: Steve Ellias – June 01, 2013
SEO Secrets – Basic Know Hows And Tips
Be Involved With Social Networking (SEO Secret ONE).
This day in age, you need to be involved hugely with Social Media such as: Facebook, Twitter, Google +, Delicious, StumbleUpon, Pinterest, and many more. Social Media and SEO goes hand in hand for optimization on your website or blog. The more links, likes, Plus One’s, Tweets, pages added, the more exposure you get. With Social Media, Google and the rest of the search engines rank these post’s, pages, articles, and all involvement close to the top of their search engine results when people search for these keywords or phrases.
Location keywords in an image’s alt characteristic (SEO Secret TWO).
Too often overlooked. Search engine spiders can not crawl the text in images but they can read through the alt quality put within the <img> tag. When the online search engine crawls the alt tags of an image, the keyword consisted in it adds to SEO efforts.
Put the keywords as early in the page or article post as possible (SEO Secret THREE).
Google tries to check out webpages and papers as a genuine individual would. Genuine people are more likely to pay greater attention information put higher in a document than information put lesser where attention periods are most likely to be weaker. Keywords put greater in pages are therefore more most likely to have an impact on real people and a result on SEO. Just think of what happens when we all start reading a book or article, if the beginning of the article is great, we will continue to read through it. With Google, they just take the first part of that article as the most important content of that page.
Back links are not as vital as everybody thinks (SEO Secret FOUR).
Links from various other websites are useless, unless the page that is linking to yours has appropriate material to yours and good authority and page rank. If you have numerous links on entirely un-associated pages on internet sites in every classification imaginable, it looks like spam and online search engine spam and can in fact harm your position and SEO efforts. This could harm you rather than helping you. Link to relevant content and to good authority sites only.
Lower the length of the website (SEO Secret FIVE).
Typical knowledge might determine that you make the page as long as possible to get in as lots of keywords as possible however it’s in fact quite the reverse. Breaking that long page into 2 or 3 even more manageable pieces will have better online search engine returns as individuals prefer sectioned info instead of the dullness of a constant discussion. Google understands this and everyone who knows this SEO secret can capitalize on it as well. Just like my articles on SEO, I could add several to the same page, but this defeats the purpose of getting more pages indexed and therefore better chances to be found in Google. Remember SEO Secret Two?
Having a single internet site style (SEO Secret SIX).
If your website appear like it is a random set of web pages assembled to attain traffic then it will do badly in search engine outcome pages (SERPs). Nevertheless if your webpage is on a domain that has numerous similar pages visitors are likely to be thinking about addition to the existing page then Google will be more likely to send out a searcher to that site as the info they are likely to seek out next possibly currently available on that site.
Create a Sitemap And Robots.txt File (SEO Secret SEVEN).
You should have a sitemap of all your pages you want Google and the rest of the search engines to index. having a sitemap will tell these search engines which pages you have on your website or blog. You do not need to request all your pages to be indexed, but rather your home page and with the sitemap and the robots.txt file the search engines should index all of your pages. Having said that, a robots.txt file tell the search engines to crawl all your pages, only certain pages, or not to crawl the site at all. Example Below. This code tells the search engines to crawl the complete site and all pages. Just add this code to a text file, name the file robots.txt and place it in the root of your website. Thats it. Make sure you disallow category and tag content on your robot.txt file.
Fast Loading And Relevant Good Content (SEO Secret EIGHT).
I don’t know if this would be considered a secret, but its a very good point to make when trying to get your website search engine friendly. Make sure your website page is under 1MB in size and loads under 1 second. Most websites that are fast loading are rated good in the eyes of Google as long as the content of that page is relevant and informative to your visitors. Make sure each page is relevant to the content and the page name and title on that page.
Submit Site To Google And The Open Directory (SEO Secret NINE).
Always submit your website to Google and Bing and add your sitemap to these places. Add your analytic data to check your site stats and when you add your site, you can request your index ( home page ) submitted for indexing within Google and Bing. Make sure you check off allow for home and all linked pages. Submit your site to the Open Directory and please follow the instructions very carefully and make sure your site is in the correct location and category. Do not over-spam DMOZ as your site will never get indexed by them. This is a long prcess,so be patient and do not expect to get there anytime soon.
Always Know Your Keywords (SEO Secret TEN).
Constantly Know Your Keywords-Using every keyword you’d like to on your internet site is impossible and your clients may not even speak the same language as you do. Choosing your keyword carefully will offer you the most return on your time. Utilizing a device such as Google’s AdWords Keyword Tools will assist highlight competitive keywords to make use of in your post, main website page, meta tags, and vital landing pages. When using keywords though, keep in mind to compose initially for your target market and then return to modify for keywords. The humans are the ones getting your services and products-not the search engines.
Keyword density. Keyword density refers to the variety of times a keyword or keyword expression appears on a web page. Rather than trying to concentrate on the variety of times a keyword appears in the content of your page, go for a more natural density by keeping your keyword phrases in mind as you compose the copy for your page. Optimally, keyword density must be between 2 %– 7 %. There are a variety of keyword density checkers readily available online to assist you with figuring out the keyword density of a page.
Anchor Text – Internal Links (SEO Secret ELEVEN).
Anchor text. Anchor text describe links on a page that link your site visitor to other pages within your site. So, as opposed to informing somebody to “click below” in the material of your page, consist of a keyword in your anchor text, as in “click right here for more seo tips and techniques”.