When you have a website, you want to earn as much traffic as possible, but you also want to get your visitors to communicate and collaborate with other people while on your site. You want them to provide feedback on your products and services, you want to know their thoughts on certain topics, and you want to know what they ultimately want from your site.
There are plenty of ways to try and get your visitors to communicate, but one of the best tactics is to use multimedia. Multimedia opens the door for entertainment, information and a great place to start the conversation. The following are six tips to boost customer conversations by using multimedia.
1. Allow your website to receive comments.
Many websites are afraid to allow comments on their site in fear of the negative comments visitors may make. While there is a risk in allowing anyone to say what they want on your website, enabling comments is the best way to get the conversation flowing. Make sure you allow your visitors to leave comments on your blog posts, online articles, podcasts and videos. Web visitors have become used to sharing their thoughts and opinions through comments that this is one of the best ways to learn more about what your audience thinks. Through comments, you’ll be able to learn how they feel about the information you provided through the multimedia file, and you’ll also be able to learn more about what your visitors want from you, and all of this is extremely beneficial to your website’s success.
2. Use call to actions.
Sometimes your visitors may not know exactly what to say in the comments section of your multimedia file, which is why it’s important to use a call to action. Put the call to action at the end of your video, podcast or other multimedia files to get the responses you want or to entice your visitors to talk about what they just saw or heard. Now, since you’re giving them a specific topic to touch on or a specific question to answer, they’ll be more likely to communicate with you and other visitors.
3. Respond to and engage with those visitors that are communicating.
The absolute worst thing you could do is to create an atmosphere that drives communication and sit back and watch it all happen without chiming in yourself. Thank visitors for leaving comments. Answer questions they may have asked. Or even feel free to share your own thoughts or opinions on a comment left by someone else. The more you can engage with your audience, the more beneficial your site will become to them. They’ll be happy to have a conversation with you, and it will certainly drive them to come back to your site more often and check out what other topics you’re covering.
Make sure you address the comments and conversations being had. Not only does this impress and include your visitors, but it also allows you to navigate the conversation in a way you desire. For example, if a visitor leaves a great comment, ask them some follow-up questions to continue the conversation. This is a great way to learn more about your audience, and even expand the conversation to try and include others.
4. Use the power of social media.
One of the best ways to advertise your multimedia files is to promote them via social media. Post your videos on your social media accounts, or even share links to your podcasts. Since so many people are so comfortable sharing their thoughts and opinions via social networks, this could be a great place to start the conversations. You will receive plenty of feedback on your videos and audio files through social media, and it provides an easier way for your files to be shared with others.
5. Provide the right type of information.
Make sure you know who your audience is and what they want, and use this information to create multimedia files that will attract and inform these individuals. If you’re not entertaining or informing your audience, or if you’re providing information they don’t necessarily care about, it’s not going to boost communication on your site. The more you can entertain and inform your audience through your multimedia, the better the communication will be.
6. Ensure your multimedia files are available for everyone.
You have to remember that not everyone is going to be able to access your multimedia files. Some of your web visitors may have outdated software that doesn’t allow them to hear or see the content you provide. Others may have hearing or vision impairments that can cause them to have trouble viewing or hearing your multimedia files. Because of this, it’s very important that you ensure your multimedia files are available for everyone. Enable your videos with closed captioning, or opt to provide transcriptions of your audio or video files directly on your website. These can be seen by your viewers and they can be read by assistance programs, which enables your multimedia files to attract everyone, opening the door for more traffic and more communication.Share