Building A Business Niche

Building A Business Niche

June 14, 2013 – By: Steve Ellias

In general, a website or blog idea for which you make money off a site doing something or selling some products you are interested in. A Niche is an idea of yours.

The word ‘niche’ is defined as: “An unique location of demand for a product and services”. ‘Marketing’ is defined as: “The chance to get or sell”. If you put the two works together, particular niche marketing suggests getting or offering a service or product in an unique location of need. All that actually suggests is that a product or service is being sold to the people who are most thinking about that certain service or product and not to the world in general.

Oftentimes big businesses make use of specific niche advertising. For example, a company that makes computers and computer add-ons might promote all-in-one copy/printer/scanners to the personal computer user while at the same time marketing single feature machines to large local business.

Among things that make specific niche advertising so attractive to sellers is that their advertising spending plans go further. It costs less to advertise to a specialized market than it does to promote to a more comprehensive market.

Niche marketing need to be designed to meet the one-of-a-kind requirements of the targeted audience. Niche marketers have to customize their item to meet those unique requirements. If, for instance, you have created an item to make poodle grooming easy enough for the untrained expert to do it, those who possess poodles will be most thinking about your product. Those who own Blood Hounds or cats couldn’t care less. If you have composed an e-book that will discuss ways to begin and be successful at an online business, those who are searching for that info are your niche market. Those who are happy doing what they are doing are not interested at all.

Niche marketing is an extremely efficient and expense efficient way to advertise and offer certain products or services to a specific audience or, ideally, buyers of that services or product.


  1. Robert K  June 15, 2013

    I wanted to comment on your article about running a niche. I run a classified and directory website and I like the idea that anyone can build a website as a hobby or for some sort of income. Its great that we have the world wide web as our playground and we have this opportunity to do what we can on the web. Please visit my website for a free business listing if you wish to promote your business –


    Robert K


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