Do the Colors of Your Website Matter?

When it comes to designing a website or a blog, many people find themselves asking, “Do the colors really matter?” The short answer – yes, colors on your site absolutely make a difference.

The presence of color can bring out emotions and traits that alter how customers feel about what it is representing. Furthermore, colors can have different meanings or representations to different cultures, so being aware of your audience is extremely important for your business to keep traffic on its website.

Color Representations

Colors can transform just about anything from being boring and dull to more creative and upbeat. However, being mindful of what each color represents is very important when you are building your website or blog, so that you are sending the right message out for your brand. So, what are the different meanings of colors? Let’s find out!

Red: This color symbolizes power and passion. In addition, it is also utilized by restaurants because it has been shown to trigger appetite.

Orange: Playfulness and youth come to mind when you see the color orange.

Yellow: This color is out to really grab your attention. It has been shown to bring out energy as well as warmth, like the sun.

Green: When exposed to the color green, you tend to feel soothed and restful. It also represents nature, which is why it is used to showcase things that are eco-friendly.

Blue: Tranquility, trustworthiness and stability are all feelings represented by the color blue.

Purple: This color showcases creativity and a sense of royalty.

Brown: Feelings of reliability and dependability are encompassed by the color brown, making a person feel like they are safe and taken care of.

Grey: Security and maturity are brought out by the color grey.

Black: This color ranges in meaning drastically because on one end it can represent sophistication, while at the other it symbolizes death.

White: Cleanliness and simplicity are represented here, making it a desirable color to utilize on modern websites.

Examples of Websites Utilizing Colors for Personal Branding

Companies spend a lot of time researching the best ways to represent themselves, and deciding on colors for their brand is no different. They want to make sure that they are being seen in the best possible light in order to showcase their products or services.

For example, the UPS website and logo represent their company in the correct way. The logo itself is brown, which makes customers feel a sense of dependability. This is important for a service being trusted to deliver your items efficiently and safely. Their website, which of course features their logo, is mainly white with hints of blue, which represents simplicity and stability, as discussed earlier.

Another company that does a good job of consistently using colors on their website is Sitech Allegheny. The overall white and grey background gives the page a clean look with a sense of security. They want users and customers to easily find what they are looking for and feel secure in choosing their brand.

What to Keep in Mind When Designing Your Website

Designing a website or blog can be a lot of fun and gives you a chance to showcase your persona. However, you need to remember that colors bring out specific emotions which you must consider when choosing how to represent your company or brand.

Do your research! Know your audience and be mindful of the geographic location of your customers. If you are a global company, you need to choose colors that have a consistent meaning in order to not offend or drive away potential business.

In the end, choose what represents your brand in the best way and always remember that the colors on your website are a lot more important than you may think.


  1. Sienna Martin  August 10, 2014

    Nice Article on website colors during designing a site :-) Color schemes of your website is an important factor. color schemes a website should be according to your target users. In selection of color schemes this should be done according to the Human computer Interaction :-)

    A nicely website designed using different colors with proper use of colors can attract many users and this can also be helpful in turning the visitors to the customers.

  2. David Lamb  August 22, 2014

    Color representations plays an important in web designing. Color scheme increase your website appealing. Usage of light colors considered as Good for website. Custom color scheme helps in better usability of your website.


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