Combining Traditional And Online Advertising

(Last Updated On: May 4, 2018)Online advertising yields amazing results for your business but this doesn’t mean that you need to abandon traditional advertising methods altogether and in fact, this is a bad idea because not all of your potential customers use the Internet and in some instances, traditional advertising may be more effective than online advertising.

A good way to combine traditional and online advertising is to use direct mail marketing and here is how you can do it. You can visit online list brokers to purchase mailing lists of people that suit your target customer base. Then you can use catalog software to create your brochures and get the help of a local printer to produce multiple copies of your brochures for mailing to others.

QR Codes on Your Business Cards

This is an excellent way to combine traditional and online advertising. QR codes are small barcodes that when placed on products, publications or vehicle billboards, potential customers can use their mobile phones to scan these codes and go directly to your business website to gather information or make a purchase. Business cards have always been effective in marketing and in this digital age, you can combine QR codes with the business cards by placing the QR codes on your business cards.

List Your Website Information At End of Press Release

When you mail out press releases to newspapers, magazines and local broadcast stations about your company, it would be a good idea to close the press release with information about your company’s website and then list the website address so that your recipients can go to the website to learn more about the site.

Do Interviews on College Radio Stations

Most college radio stations are non-commercial and they seek to interview interesting people who know about social isues  that will educate the listeners. Since a majority of college radio stations broadcast online, you can combine traditional and online advertising by doing interviews on college radio stations. This is especially a good idea for nonprofit organizations.

Talk to Friends and Relatives With Social Media Accounts

Here is how you can combine traditional advertising with the Internet while utilizing your friends and relatives. If you just opened a retro candy store in your neighborhood, talk to your friends and relatives about your new business and give them small bags of your candy so they can sample your products. Then if they like the candies, encourage them to post reviews about your candies on their social media pages and include links to your business website.

Local Newspapers and Craigslist

Local ads are still read by the city’s residents and if you are trying to advertise your local video game arcade to local teens, you can take out a full page color ad in the local newspaper that work well for the seniors. If you need more employees as the arcade gains more visitors, you can advertise positions in the local newspaper ads and on Craigslist’s local webpages since many local residents seek jobs on Craigslist.


If you host seminars as an expert on an important issue at different venues, why not reach millions of people and turn your regular seminars into webinars, which are just like seminars but you have someone record these seminars where your website viewers can watch the seminars as you speak to the audiences at the venues.


You need both online and traditional advertising in order to effectively promote a business or raise awareness about a cause that your nonprofit organization represents. When you use both forms of advertising you can reach a wider audience and you may be able gain customers who do not fall within your target audience, which is beneficial for increased revenue and exposure.


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  1. april walton  July 25, 2014

    In the modern era, its compulsory for any type of business should advertise its product both traditionally and from online advertising, most of peoples got the advertisement on Internet but tradition advertisement has its own importence

  2. Barbara D. Ramos  August 22, 2014

    No doubt Traditional advertisements helps to promote your business ,But this is not cost effective way of advertisement. In this advance world of Information technology ,i think so Online advertisement is better than traditional advertisement.

    • muneer  August 23, 2014

      Ramos, every thing has pros and cons. Online advertisement is yet far away from traditional advertising, particularly in countries where the internet usage is limited to less than 25% of the population. The reach of TV, Newspapers, roadside hoardings, Logos on Players Kits, lipstick on celebrity lips, skirt of a heroin having label of designers, is much more than reach of internet.

  3. Shirley W. Solar  August 22, 2014

    Traditional Advertising is the authentic one. only serious customers will come from it. but on the other hand if the company want to target to the youth audience then online advertisement is the better option,

    • muneer  August 23, 2014

      Solar, you mean, elder people use the net lesser than the younger ones, Can you please post some statistics here on it. It would be nice contribution.

  4. Alvin Carter  August 23, 2014

    Sorry solar, Traditional advertisement is on decline stage. Here are some stats through which you will understand that online advertisement taking the place of traditional advertisement.

    Newspaper ads are down 18.7%
    Television ads are down 10.1%
    Radio ads are down 11.7%
    Magazine ads are down 14.8% Meanwhile, digital advertising is growing rapidly. Phone applications are up 18.1%, and Internet advertising is up 9.2%.

  5. Amanda John  September 9, 2014

    But from my point of view, lets take the example of OLX. they introduced themselves on online marketing and traditional marketing. and they got the kick starter from Traditional advertisement. So traditional advertisement has its own importance, we can’t deny it. No doubt its a costly way of advertisement.

    • muneer  September 16, 2014

      1. OLX never got a kick start, they worked for over 12 years with virtually nothing before coming to limelight.
      2. I interpreted road side hoardings, radio, tv as traditional advertisements.


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