You’d be astonished to know that Nike, Samsung, Ford, and Lenovo share common ground. They all have been built on Magento. In fact, most of the e-Commerce Websites have been built on this platform. According to research, Magento accounts for 29 percent of the total market share.
In the last couple of years, we’ve witnessed a plethora of plug-and-play e-commerce platforms but still, developers prefer Magento.
Why Magento is preferred even when we have other options to choose from? What makes it the ideal platform for e-commerce development? It’s because of the ease of customization, better support, ease to scale, and much more. Obviously, such popularity and large-scale adoption are not feasible without some reasons, isn’t it? That being said, let’s get an insight into the reasons that make it the popular platform for e-commerce.
Magento Is a Free And Open Source
You can install and use Magento the way you want. It is possible to tweak the Magento code any way you want and power up the e-Commerce Websites with new features and install extensions. Also, Magento Connect is the largest e-commerce app marketplace.
Magento has three versions namely:
- Community Edition (free)
- Enterprise Edition (paid)
- Magento Go (paid and hosted on Magento’s servers)
and the most popular among them is the Community Edition, which is completely free and offers developers all the features for web development.
Setup Multiple Stores
This is, by far, one of the major reasons for its preference. Developers can easily manage several stores simultaneously from a single admin panel. The ease of usage irrespective of whether you’ve one or multiple stores. Magento e-Commerce Websites Development lets you have different security certificates, domain names, and IP addresses. The one-stop solution this platform provides is just something you won’t get in any other CMS. You can control all of your inventory, customer records, billing tasks, and much more from just a single admin dashboard.
Google Analytics And Other Tracking Options
Tracking your site is feasible as it’s one of the important aspects of managing your site. You can understand the store’s overall performance by analyzing the site and overcoming any shortcomings. You can easily view what customer’s like and look for on your site, you can have detailed reports, purchased reports, Tax reports, the rate of abandoned shopping carts, etc. This is because you not only know all of your faults but would be in a better position in rectifying all those faults.
Freedom To Choose Hosting Service
Magento gives you the freedom of choosing the Hosting Service, unlike other e-commerce platforms. This keeps your costs down and offers you the flexibility of switching hosting services if you run into problems with your existing one.
If you still need the convenience of a hosted platform, Magento Go offers you exactly all the benefits that come along with the Magento Community edition platform.
You can easily customize your store the way you want and obtain any template you want. It supports a template system that generates multiple similar-looking web pages. You can easily customize your theme by editing CSS, HTML, and CSS files. Magento users may install themes that change the display of the website or its functionality. Without loss of content or layout of pages, themes are interchangeable. You can upload theme folders via SSH or FTP and install them using the backend admin system.
Once you’re done with the development, you can easily manage the entire store on the admin page. Admins are able to edit content, price tags, product descriptions, track orders, shopping carts, different types of payments, etc. You can even use Magento plugins that extend its basic functionality. You can simply download these modules and then upload them on the server. With Magento, you can integrate several different domain names into one control panel and manage more than one storefront simultaneously from the single panel.
Shopping Cart And Order Management:
You can easily place, edit, cancel and track your orders. You can view daily, weekly, monthly, or yearly transactions and can also print invoices of industry standard size.
It’s quite easy to manage all customer-related queries as Customer Manager allows you to keep track of customers visiting statistics, browsing histories, and all customer-related transactions. You can also import and export customer lists in.xls, .csv and .txt file formats.
Easy To Integrate Third-Party Apps
You can easily integrate third-party apps with your e-commerce with the Magento platform. You can readily use apps or install plugins and integrate them into your site instead of coding specifically for every new feature from the scratch.
With other e-commerce platforms, integrating third-party apps is entirely in the control of the service provider. You integrate that application that you think would be beneficial to you. Magento’s extensible API allows you to connect to any kind of app or plugin of your choice extremely easily. So be it payment gateways, web analytics, or shipping and tracking; find the app of your choice and plug it into your Magento site within no time.
Have you ever balked at the idea of using Magento for e-commerce? If or are you in a dilemma about whether to use it, then I think that this Blog surely did help you in clearing all your doubts and asserting why Magento is the best when it comes to e-Commerce Websites Development. If you have any thoughts or queries, please share them in the comments section below.
This article is submitted by: Emily Smith an ed-tech enthusiast who has been associated with CWS Technology as a writer for more than 7 Years. CWS is the leading web development company that also provides PSD to WordPress services and other IT solutions. Emily has a passion for writing on emerging technologies like application management outsourcing, consulting, system integration, etc.