Running a business or owning a brand is hard work. Not only do you need to develop a high quality product or service, you need to focus on good customer service and find the best marketing options too! You may have heard that content marketing is a good option. It’s free and can be used in many different ways.
Wait, it can be used in many different ways. There are different types of content, which makes it hard to choose the most effective content marketing for business. The good news is that each has its own pros and cons and can help you. The trick is how you use them.
Blogging for Business
Blogging is fast becoming one of the most effective ways to reach out to people and get your brand shared. The content is written in ways that are easy to understand, so is suitable for all ages. It allows you to:
- Show your authority
- Show your credibility
- Prove you’re worth the time
Blogging is very basic but you want to avoid being one of those mummy bloggers who doesn’t focus on quality content. You need to offer something valuable to your readers. Just because it’s free doesn’t mean they want to waste time. Quality content that is worth reading is more likely to be shared.
Press Releases to Share News
Press releases are great ways to share updates and news from your company. You may have a new product that has just been released or reached a major milestone. You will be surprised at the amount of things that are considered newsworthy enough for these types of content.
Press releases are excellent for sharing. They are short enough to capture the attention and will also lead to getting them to check out the item that you’re promoting. You can use videos really easily—or even use the release to share a new video! It does cost to get these releases out but that cost is often worthwhile considering the amount of exposure they get.
However, they are only effective for a short period of time. Remember that they are similar to news. Eventually, the content becomes old and you need to try something different.
Article Marketing and Guest Posting
Effective content marketing involves articles and guest posts. These can be written in the form of a blog or more formal; it depends on where they are being posted. These types of posts are excellent for linking back to websites but you will need to make sure you include a great call to action and follow the rules on the site it is being posted at.
You may hear that guest posting is a dying art and Google is turning its back on it. This isn’t the case. Google just doesn’t want guest posting for the sake of links; and paid guest posting is becoming a no-no. The trick is to find a blog or website that produces content on a similar topic or niche and matching the writing style to offer value to its readers.
If you hire a writer, don’t get him/her to do the guest posting hunting for you. Do it yourself and create a relationship with the companies or bloggers. This increases the chances of your guest post being accepted.
There are many types of content marketing and choosing the most effective does depend on your business and how you use them. Take your time to go through each of your options and decide what you want to use your content for. This helps you choose the type that will work best for you.