Google Panda And Penguin Updates
June 26, 2013 – By: Steve Kenneth
What is the Google Panda Update?
The Google Panda upgrade is a source of much agony for Online search engine Optimization professionals all over the world. It was presented in February of 2011 and has made life more difficult for SEO since. In order to completely understand what the update is and exactly what it does, you have to comprehend Google’s position in Search Engine Optimization ( SEO ) and how it has to take out the bad in order to make room for the good. There can only be so many websites listed on the first page of Google and these updates help determine who is deserving to be listed in these positions.
Google and Search Engine Optimization ( SEO )
Google is, properly, the king of SEO. When you wish to discover information online, you go too an online search engine such as Google Search. The old days of the online search engine battles consisted of dozens of competitors, from Yahoo and Google to Ask and Lycos. Today, the only online search engine with a high share of the market are Google and Bing, and Google leads the pack by far. If you are not listed in Google for some of your top keywords or phrases, you are missing out on tons of visitors to your internet site.
Online search engine Optimization is the art of making a site, developing material and advertising it in such a way for it to appear on the first page of the Google search engine result page, ideally in the first 3 results. The vast majority of users know that the best outcomes are usually the first ones. The vast majority of searchers know and trust Google to place the best websites there.
Google, as the leading online search engine and carrier of content, makes every effort to make certain the first couple of results on every page are filled with the best websites to fit any possible query. This involves a challenging algorithm, steady crowd-sourced spot-checks and a devoted group of cutting-edge engineers watching internet trends and planning ahead. Google delivers the best content based upon any search query you perform on its search engine.
This suggests that SEO specialists have to keep an eye on what Google is doing if they wish to keep their websites close to the top of Google search engines. Google has, more than once, taken a legitimate SEO method and flagged it as low quality spam, triggering a website to lose ranking instantaneously. This happens with keyword density spam, bad incoming links, and un-relevant website content. Google combated these issues mostly just recently. There has been several updates yet so far, and Google has over-come its faults with their updates because good sites were being penalized, where bad sites were getting good position in Google. NOT ANYMORE!
Google Panda’s Standards
Google’s main idea to webmasters is to make your website one that offers high quality content. The better the content and the even more of it there is, the higher you will rate in Google. This implies your website needs to provide a continuous stream of material that the ordinary user will discover helpful when they search for a keyword associated with it. You need to keep the content fresh and up dated all the time.
The art of producing material has actually become one of juggling qualities with focus and keyword requirements. This is mainly because of Panda Update.
Just about Google Panda.
Panda is an update to the Google algorithm that rolled out in February of 2011 and has actually been updated several times ever since. It is mostly dedicated to downgrading or getting rid of low quality and spam sites from the search rankings. Some of the primary targets of the Panda upgrade consisted of content farms – those websites that farm out low-grade content simply to fill a niche and generate marketing cash – and scraper websites that copy content wholesale from other, more legitimate sites. Such sites buy content, links, articles, and place them on their internet site and then plave advertisments, affiliate links, and other forms of generating income. These sites do not have actual unique content and are driven by automation platforms that fill the sites with content automatically. This puts good quality, relevancy, and unique websites lower on the rantings and Google is putting a stop to these sites.
The preliminary Panda upgrade was not quite a success, as numerous genuine sites found themselves reduced while the websites that took their content saw an upgrade. Over the last couple of years, Google has actually gathered data points and released updates to the Panda tweaks in order to reverse this procedure. This makes it better for website and blog owners that work extremely hard at gathering, researching, and using their skills to populate a blog post, article, or web page. While sites that use content that is purchased, copied, and any other forms of getting content, at the lower part of the search engines. This could also penalize these sites from ever appearing in Google.
Google Is Always Trying To Improve The Internet
Google tries to provide high quality content to its individuals. Google’s overall goal is to make sure that the only sites that show up are those websites that have something useful to contribute. Sites that try to take content, fill a niche or otherwise scrape earnings off other legitimate sites are slowly being removed from their search engines. Some, such as eHow, update their requirements such that they preserve a ranking as a resource for a variety of details. Others merely perish under the waves of Google updates, their webmasters moved on to more rewarding tasks.
Google’s intent is to make the Net an excellent resource for information. The Panda updates assist this goal, along with various other code-named updates such as Penguin. ( see below ) As Google enhances their algorithm, so do they enhance the quality and accessibility of content online. This makes the search engines and the internet a much better place for people looking for good quality content. The internet is based upon Google and we need to follow their lead and follow their guidelines and procedures. Otherwise, we will find ourselves stuck out on the cold.
The Future For Google Updates
Google makes sure to continue enhancing their search engine results. Any strategy aside from simply providing high quality material could become removed as a legitimate technique. Google attempts to defeat those who would try to trick the system. So far, they are doing a good task. This indicates it is difficult, but however, it is also very rewarding to become an authority on the world wide web.
About Google Penguin Updates
Google Penguin is another name or nickname for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at lowering search engine rankings of sites that violate Google’s Webmaster Guidelines by down-grading or penalizing of now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, adding duplicate content, and others. Unlike PageRank, however, Google makes all updates to this algorithm public. This is done to give websites that have relevant content, legit links, and good quality sites, a chance to over-come position in Google’s search engine.
What Result Does Penguin Do On The Search Engines?
By Google’s quotes, Penguin has an effect on approximately 3.1 % of search queries in English, about 3 % of queries in languages like German, Chinese, and Arabic, and an even larger portion of them in “extremely spammed” languages. On May 25, 2012, Google unveiled an additional Penguin upgrade, called Penguin 1.1. This upgrade, according to Matt Cutts, was expected to influence less than one-tenth of a percent of English searches. The guiding concept for the update was to penalize websites utilizing manipulative techniques to attain high rankings. The purpose per Google was to catch excessive spammers, but it seems some legitimate websites and SEOs have actually been caught with this latest algorithm change. Lost of sites lost search positions on Google for certain keywords during the Panda and Penguin roll-outs. It appears anchor text was to blame in these cases, as the links pointing to these sites focused on only one or a few keywords while the content of the websites was adequate. As the upgrade focused on the quality of back links, so the outcome differed for different websites. Google particularly points out that doorway pages, which are just constructed to attract search engine traffic, are against their webmaster guidelines and standards. Regardless, many people still utilize this technique.
Penguin 3 was released October 5, 2012 and impacted 0.3 % of inquiries. Matt Cutts revealed on May 10, 2013 that the next penguin will have the name Penguin 2.0. SEE VIDEO BELOW – MATT CUTTS Explains In More Detail..
Video Courtesy of – http://www.mattcutts.com/blog/what-to-expect-in-seo-in-the-coming-months/ By: Matt Cutts – Google
Exactly what Is The Difference Between Penguin And Panda?
Before Penguin, Google released a series of algorithm updates called Panda with the first appearing in February 2011. Panda aimed at down-ranking internet sites that offered bad individual experience. The algorithm follows the reasoning by which Google’s human quality raters determine a website’s quality.
In January 2012, supposed page design algorithm update was launched, which targeted sites with little content above the fold.
The strategic objective that Panda, Penguin, and page design update share is to display higher quality internet sites at the top of Google’s search engine result. Nevertheless, websites that were down-ranked as the result of these updates have different sets of features. The major target of Google Penguin is spamdexing (including link battle).