SEO (search engine optimization) is the practice of promoting and improving a website so as to maximize the amount of web traffic it receives from search engines and other traffic sources. Search Engine Optimization involves setting up, monitoring and improving many factors, from the way other sites link to you from the internet to the very words on your pages. Google is the world most popular site engine, and it is therefore also important for you to structure your website in a way that the Google search engine can understand, in order to leverage the vast traffic potential that Google offers.
But SEO is not just about pleasing the “engines.” The “engines” are only a tool to help your target audience find your website. It is also vital that the site is structured in a way that users will like and find easy to use. These two principles have to go hand in hand if a site is to be considered properly optimized for search.
Why is it important for you to learn Google SEO basics?
While you can generate some visits to you pages using social media and other sources of traffic, the major commercial search engines – Yahoo, Bing and Google – drive a huge chunk of web traffic. This is because search engines are the main navigation tool that most web users rely on. This applies to all kinds of websites; whether they provide content, information, products, services or anything that users may find valuable.
What makes the application of Google SEO basics (Download the PDF Version of Google Basic SEO) so important is that the traffic generated by search engines is usually targeted – the people who are looking for what your site offers. If a website is not optimized for search engines, it may remain invisible to users. This means that site owner will miss out on most of the incredible opportunities that web search offers. Targeted visitors can provide revenue, publicity and exposure in a way that other online marketing channels can not.
The words that internet users type into search engine boxes (search queries) carry an extraordinary value. A decision to invest in search engine optimization, whether through finances or your own time, can provide an incredible rate of return when compared to most of the available online promotion and marketing options.
Why does Google need your help to find your website?
Google is always updating its search algorithms and related technologies to “crawl” the internet more deeply and provide high quality results to web users. They want to do their job in the best possible manner by referring internet users to sites whose content is most relevant to their search queries. However, a lot of input is still needed from webmasters and site owners to leverage those tools for the site’s benefit. It is therefore important to know what the search engines look for. So how do they determine relevancy?
This is normally determined by the text on the webpage, the theme that is being given, and the descriptions and tittles that are provided.
Does the website work properly? How fast is it?
Does the site have useful, high quality content that other authoritative sites have linked to, used as reference or cited as an information source?
How easy is it for a new user to navigate around your website? Is it aesthetically pleasing? Does the website look safe?
Should you do SEO for your businesses?
Mastering SEO can take time since the many complex factors are involved but most people can easily understand the SEO basics. When it comes to online marketing, even a tiny amount of knowledge can give you a big edge. What’s more, SEO education is, for the most part free.
Depending on you willingness to learn, complexity of your web site (s) time commitment and level of competition in your niche, it may stand you in good stead to have an SEO expert handle things for you. At the moment, the SEO industry is at an inflection point. Over the last two years, an incredible amount of change has been witnessed in the industry, and the next few years are going to bring even more. While these frequent changes are very exciting for users for the improved experience and businesses for the opportunities they offer, business owners can find it hard to keep up with the changes.
Optimizing a site for Google and other search engines required looking into a number of unique elements that most SEO firms have mastered. There are numerous SEO firms that can help you position your business website favorably against your competition. The firms vary; some are specialized in specific aspects of SEO while others take a general approach. To fine reputable SEO companies in your area, you can simply Google” them using relevant queries like SEO companies in Toronto SEO firms, etc. (if you are in Toronto).Share