Why Is It Important for Your Business to Employ a Web Designer

Almost every business knows that simply working with the offline media is not enough to achieve your business’s goals and targets. A strong online and digital presence is absolutely important today to drive the required visibility, sales and traffic to your business.

Yet, many entrepreneurs miss out on working with the most powerful online platforms. Whether it is a website, a social media platform, online newsletters or simply online brochures, everything should be fine-tuned towards showing your business unified results.

A web designer proves to be very important factor towards showing you such results. Here, I have shared my views on why I think a web design Surrey business can be important for you as well.

Standardisation and branding

Branding is very important for your business in order to get the most out of your promotional efforts. Without proper brand recall, your business does not stand much chances of assuming the authentic or importance over the internet. Sadly, most businesses spending money on online promotions miss out on this.

A standardisation of your information, like logos, colours, images, fonts and formats is extremely important. This brings in uniformity for your online profile, which in turn helps in better brand recall. A web designer proves to a very important resource for this standardisation.

A website to establish your online presence

Next, whether you already have a website in place or are planning to develop one, you must always strive to invest in coming up with the best. A good website designer can help you in achieving this objective.

Once the branding guidelines are set, the web designer needs to check into your existing website for redesigning opportunities or come up with a brand new website design altogether. This will help you establish a better online presence and add more to your business’s brand value.

Going social in the most effective way

Social media has proven to be one of the most powerful tools in the digital marketing arena today. Social media can drive a huge brand recall and spread your word virally over the online communities. At the same time, social media can drive huge referral traffic to your website as well.

A web designer can be very effective in creating info-graphics, banners and images that can attract visitors over the social media platforms. The more professionally you get such graphics done; the better will be the results for your business to enjoy!


Email marketing

Email marketing is a very powerful area through which your business stands the chances to make a lot of money. Email newsletters can not only offer your business qualified leads but also help you in directly traffic to your website.

Again, a web designer can be instrumental in creating the effective newsletters and email formats for your business, helping you to run successful email marketing campaigns.

Based on these points, I believe that a web designer can be a very useful resource for any business looking to establish an online presence and grow itself in today’s competitive market.


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  1. Ellis Wood  July 10, 2014

    yupx, website of the business has its own importance. we can easily updating our customers from the products and services.
    and one of the most important factor that websites are the best tool for publishing the business and getting the feeds back from its customers which will be helpful in future

  2. John Martin  August 18, 2014

    Hiring the web designer for the business is good idea as well. He knows how to get the audience , he will easily gain the attention of the audience. But hiring the SEO has its own importance as compare to the hiring of the web designer,

  3. Shirley W. Solar  August 18, 2014

    Martin both professionals persons can’t be compare. their work is different, designer will be able to gets the real traffic to the website from social media and advertisement or marketing schemes.

  4. John Martin  August 18, 2014

    Sorry Shirley, i don’t mean that Web or Graphic Designer are worthless. I think that you are the designer lol :P

    my opinion was: SEO can build the ranking of the website easily by applying small tips and tricks to the website and keep checking the performance of the website, while on the other hand web designer can improve the outer look of the website, and gain the traffic from the different marketing campaigns like social media etc. SEO expert will work inner part of the website as well as the outer.

    In simple words take it like an example of the Car:
    Designer will design the car, but SEO expert will work on its engine ;)

  5. April  August 19, 2014

    Nice example of the car , but you forget the role of web developer in your car lolxxx

  6. John Martin  August 19, 2014

    Oopx sorry;
    Lets modify the example:
    Designer will design the car,
    Developer will works its inner functionality,
    and SEO will works on its performance.
    Same in the case of Website developing
    Designer will design the logo and the template of the website.
    Developer will develops its functionality,
    and SEO will helps to improve the Performance and ranking of the website.


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