You’d be astonished to know that Nike, Samsung, Ford and Lenovo share a common ground. They all have been built on Magento. In fact, most of the e-commerce websites have been built on this platform. According to a research, Magento accounts for 29 percent of the total market share.
In the last couple of years, we’ve witnessed a plethora of plug and play e-commerce platforms but still developers prefer Magento.
Why Magento is preferred even when we have other options to choose from? What makes it the ideal platform for e-commerce development? It’s because of the ease of customization, better support, easy to scale and much more. Obviously, such popularity and large scale adoption is not feasible without some reasons, isn’t it?
That being said, let’s get an insight of the reasons that make its the popular platform for e-commerce.
Magento is free and open source:
You can install and use Magento the way you want. It is possible to tweak the Magento code any way you want and power up the e-commerce site with new features and install extensions. Also, Magento Connect is the largest e-commerce app marketplace.
Magento has three versions namely:
- Magento Community Edition (free)
- Magento Enterprise Edition (paid)
- Magento Go (paid and hosted on Magento’s servers)
and the most popular among them is the Community Edition, which is completely free and offers developers all the features for web development.
Setup Multiple Stores:
This is, by far, one of the major reasons for its preference. Developers can easily manage several stores simultaneously from single admin panel. The ease of usage irrespective of whether you’ve one or multiple stores. Magento e-commerce development lets you have different security certificates, domain names, IP addresses. The one stop solution this platform provides is just something you won’t get in any other CMS. You can control all of your inventory, customer records, billing tasks and much more from just a single admin dashboard.
Google Analytics and Other Tracking Options:
Tracking your site is feasible as it’s one of the important aspects of managing your site. You can understand the store’s overall performance by analyzing the site and overcome any shortcoming. You can easily view what customer’s like and look for in your site, you can have detail reports, purchased reports, Tax reports, the rate of abandoned shopping carts etc. This if you not only know all of your faults but would be in a better position in rectifying all those faults.
Freedom To Choose Hosting Service:
Magento gives you the freedom of choosing the Hosting Service unlike other e-commerce platforms. This keeps your costs down and offers you the flexibility of switching hosting services if you run into problems with your existing one.
If you still need the convenience of a hosted platform, Magento Go offers you exactly all the benefits that come along with the Magento Community edition platform.
You can easily customize your store the way you want and obtain any template you want. It supports a template system that generates multiple similar looking web pages. You can easily customize your theme by editing CSS, HTML and CSS files. Magento users may install themes which change the display of the website or its functionality. Without loss of content or layout of pages, themes are interchangeable. You can upload theme folders via SSH or FTP and installed them using the backend admin system.
Once you’re done with the development, you can easily manage the entire store in the admin page. Admins are able to edit content, price tags, product descriptions, track orders, shopping carts, different types of payments etc. You can even use Magento plugins that extend its basic functionality. You can simply download these modules and then uploading it on the server. With Magento, you can integrate several different domain names into one control panel and manage more than one storefront simultaneously from the single panel.
Shopping Cart and Order Management:
You can easily place, edit, cancel and track your orders. You can view daily, weekly, monthly or yearly transaction and can also print invoices of industry standard size.
It’s quite easy to manage all customer related queries as Customer Manager allows you to keep track of customers visiting statistics, browsing histories, all customer-related transactions. You can also import and export customer lists in.xls, .csv and .txt file formats.
Easy To Integrate Third Party Apps
You can easily integrate third party apps with your e-commerce with Magento platform. You can readily use apps or install plugins and integrate it into your site instead of coding specifically for every new feature from the scratch.
With other e-commerce platforms, integrating third party apps is entirely in the control of the service provider. You integrate those application that you think would be beneficial to you. Magento’s extensible API allows you to connect to any kind of app or plugin of your choice extremely easily. So be it payment gateways, web analytics or shipping and tracking; find the app of your choice and plug it into your Magento site with in no time.
If you ever balked at the idea of using Magento for e-commerce? Or are in a dilemma whether to use it or, then I think that this Blog surely did helped you in clearing all your doubts and asserting why Magento is the best when it comes to e-commerce development.
If you have any thoughts or queries, please share in the comments section below.
This articles is submitted by: Emily Smith is an ed-tech enthusiast and has been associated with CWS Technology as a writer for more than 7 Years. CWS is the leading web development company that also provides PSD to WordPress services and other IT solutions. Emily has a passion for writing on emerging technologies like application management outsourcing, consulting, system integration etc.