Which will dominate in 2014: SEO or PPC

Both pay-per-click advertising and search engine optimization measures can cost companies a great deal in terms of their spending for online marketing. Throughout 2013, it seems that many companies began to opt for PPC advertising over site optimization due to the fact that some feel that the possibilities of SEO techniques are decreasing.

Budgeting for the New Year

With the new year almost here, companies are scrambling to establish their marketing budgets. This involves predicting what will ...

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Online Marketing: What is the best way?

There are so many ways to market a product, business, or service online now that is hard to know where to start. Any business can market their products and services via social media like Facebook or Twitter, or a business can use SEO marketing strategies, or a business can pay Google to get top ranking page, or, or, or and the list goes on. The most effective strategies are going to be a combination of things and for most companies ...

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Top 10 Helpful SEO Tips for Small Business Owners

Top 10 Helpful SEO Tips for Small Business Owners

 Search Engine Optimization, or SEO for short, is the way by which a website increases the probability of their website showing up when one conducts an online search. It achieves this by use of keywords and relevant content in the website. As a business owner, you require to know all the basics of SEO to increase traffic to your website. Here are ten tips to maximize your SEO efficiency.

1. Know Your ...

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Internet Merchant Accounts—Essential Tools for E-commerce Businesses

Because of the tight competition in the e-commerce business industry, it is very important that you look for ways that will help you gain a competitive advantage over other businesses. Not only would you need to keep up with the latest technology but you also have to market your business and make it more convenient for consumers to shop. The good news is all of these things are possible by having an internet merchant account.

What ...

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How to Recover From Google Penguin 2.1

Following hard on the heels of Google’s Hummingbird update, Penguin 2.1 is a smaller algorithm change that may have a much greater impact on online businesses. The fifth-generation of Penguin, introduced on Oct. 4, affected an estimated 1 percent of search queries and left many members of the SEO community picking up their pieces. Though not as large as Penguin 1.0 or 2.0 in scope, Penguin 2.1 has proven to be especially virulent in its targeting of new link-building methods ...

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25 Email Writing Tips That Will Catch The Readers Eye

Technological advancement has made emails an effective, fast and more appropriate way of communication. It is important to understand that the sender and the receiver have different perspective regarding the information contained in the email and the sender should spend ample time to make the email useful for its receiver.

Many professionals get loads of emails each day and only drop by to only those which seem relevant. It thus becomes imperative for senders to write effective emails that get clicked.

Follow these 25 email ...

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Easy Ways To Promote Your Business Online

Ways To Promote Your Business Online

July 10, 2013 – By:  Steve Kenneth

The internet is the future. If you have or will have a business, whether it be local or online, having a presence on the web is vital to survival. Advertising and marketing your internet site and company on the web is puzzling and tough for a lot of average business owners. This write-up will give you some guidelines on methods that you too can efficiently promote your business ...

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Type of Link Baiting

Type Of Link Baiting

By: Courtney Gordner – July 08, 2013

It’s never easy to come up with ideas for link baiting strategies that are creative enough to be really successful. There are some basic ideas you can start from when first shaping your campaign. Before you decide which angle you want to use here, remember to think big and get creative.

Humor- One of the most positive strategies of link baiting is making people laugh. People are more likely to share something with ...

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Online Marketing And Affiliate Marketing Strategies

Online Marketing And Making Money

June 22, 2013 – By: Steve Kenneth

A New Web marketing Strategy

Online marketing is a term that is commonly misconstrued. Some people hear the term and instantly consider all of the scrap e-mail messages they receive. Others hear the term and think anything and everything online is web marketing. Still others hear it and think of how they can get a much better online marketing strategy. For the ...

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