How to Optimize Your Site for Bing and Google

There’s no question about who the leader is in the web search space. Google currently wears the crown – and probably always will. Not only is Google’s search engine effective, it’s mature, which means Google has been optimizing the platform for years. With so much focus on Google, however, it’s easy to forget some of the other platforms out there like Bing or Yahoo. Believe it or not, these two companies now hold 25% of the market share in the search landscape, especially since they recently joined forces to share search functions.

That means Bing is now more important than ever. If you haven’t already, you should optimize your website for Bing as well, not just for Google.  The best way to begin optimizing a website for multiple search engines is to understand what they look for when ranking a site, and what they penalize. Here are some simple guidelines to help you become more familiar with them.

Bing Caches Less

Like Google did when it was young, Bing only caches the first 100K words or so of each web page. That means you want to keep the most important content within that target area. Otherwise, it won’t be included in the Bing cache – or more importantly, it won’t show up in search results.

Over time, Google matured and no longer caches just the first portion of each page. It’s likely that Bing will eventually advance to that stage, but this is an important strategy to follow in the meantime.

Primary Search Elements

When a search engine crawls through a domain – whether it’s Google, Bing, Yahoo or another –it looks for a very specific set of elements. Of course, search engines look for other things as well, but we’ll get to that later. What you should be absolutely sure to optimize on your site is the following:

  • Content: search engines want to deliver engaging and relevant content to the user. They do this by finding keywords in the page text, headers and descriptions. As search engines mature, they find more effective ways to identify relevant content. Your main focus should be delivering the best content to your readers and visitors, instead of just utilizing keywords.
  • Performance: how fast your site loads, and whether there are any backend coding issues. If a search engine runs into a problem, it ranks the affected site lower.
  • Authority: whether your website links to other high ranked sites, and uses those links as an appropriate resource or citation. It’s worth noting that excessive linking can harm your ranking.
  • User Experience: does your website have a high bounce rate? Is the layout good? Is it difficult to navigate your website? All of these things will affect a site’s overall ranking. Crawlers are generally pretty efficient, so it’s not easy to trick them in this regard. If your website is a pain to navigate, you will take a hit.

Negative Search Elements

In addition to the fundamental details mentioned above, there are several elements that will actually harm your ranking:

  • Keyword Stuffing: if you saturate your website with keywords and use them too much, you will be penalized. Crawlers are pretty good at spotting dirty tactics.
  • Affiliate or purchase links: these have little to no authority when it comes to search ranking. Just be aware that using such links won’t improve your chances.

Don’t Forget Your Metadata

Just because some search engines like Google tend to ignore Meta information, you shouldn’t forget about them. It’s still a good idea to optimize your Metadata, regardless. Here are some tips for doing that:

  • Meta Keywords: make sure you only use keywords that pertain to each page individually. Don’t include cross-page keywords, and don’t overuse your keywords.
  • Meta Description: don’t use the same generic description across your entire site; write a description for each page.
  • Meta Title: ensure your title tags are also unique to each page. These are used to engage potential readers, so be as descriptive as possible with less than ten words!

By considering and employing these tips, you can better optimize your site for our various crucial search engines!

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  1. Shirley W. Solar  August 10, 2014

    Its good to know the information on how to optimize the website for goolge and bing search engines.
    The website content optimization matters a lot now a days.
    And I agree one should optimize the title, description and meta keywords.

    What if the website is for graphics / images like pinterest and video site like youtube, vimeo and dailymotion then how we can optimize such sites content. Where we can not add much content.

    • Smith Backer  August 10, 2014


      Thanks for taking time for commenting on this article, hope you have learn few things.
      For video and images related websites one can optimize the videos titles, its description and meta tags similarly for images sites.
      Though such sites have their own value and own reputation once built according to the webmaster guidelines provided by the search engines.

  2. John Martin  August 18, 2014

    Nice article, i got lot of knowledge by reading it.
    kindly tell me about the SEO of the eCommerce websites, how Google will upgrade its ranking???
    about the Google requirements???
    Lets take an example of OLX Google will give the rank of the OLX post after one day??
    how it is possible??
    and which type of SEO they had applied??

    • Smith Backer  August 23, 2014

      SEO of eCommerce websites are also the same process as a normal or other websites.

      One has to build up the reputation of the website, its contents, page speed optimization, how friendly it is.
      The contents should be unique, interactive, people should like it so that they share across the social media sites.

      There are no requirements for SEO, except to provide people what they are looking for.
      The better the contents is optimized and fresh, the more you are likely to get ranked well on SEs.

      OLX is a classified website with lots of content on it. There are thousands of people posting content on the OLX daily. The OLX website database is huge and its daily updated with thousands of entries each day, This is the reason they are very popular and ranking very good in the search engines ranking.

      • muneer  August 24, 2014

        What does OLX stand for?

  3. John Martin  August 25, 2014

    Thanks smith, No doubt thousands of transactions or posts occurs on OLX, As well as OLX content searches happens on the Google by the thousands of users. That why OLX has the Good ranking on Search Engines. SO as the conclusion OLX got its ranking from the daily based Content posting and Google searches for OLX by the users.

    Muneer: OLX stands for the (short for online exchange).

  4. Scott K. Wall  September 9, 2014

    How does OLX earn revenue???

    • muneer  September 9, 2014

      Olx and similar website do not do optimization for search engines. The bottom line of higher ranking is the amount of the posts on these websites and they earn through advertisement cum paid posts. If you pay them for your post, it stays on top of the posts in related category for duration paid.

  5. Brian  September 24, 2015

    You say Bing caches 100 k words of each pg.
    That is 100,000 words. Most pages only have 5,000 or less, so what’s the wory about where to place keywords in the content?

    I saw this mentioned elsewhere and wonder if it is supposed to be 100 words, or. maybe 1 k which would be 1,000 words.


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