Promoting Your Website

Ways To Promote Your Website – Two Part Series

June 14, 2013 – By: Steve Ellias

Online search Engine Techniques – Part One

Building Up Backlinks – Part Two

 

Online search engine Techniques – Part One

Maybe the most vital and cost-effective technique is to place high for your preferred keywords on the primary online search engine in “natural” or “natural” searches (rather than paid advertisements). Search engines send robot “spiders” to index the content of your website, so let’s start with steps to prepare your webpages for optimum indexing. The concept here is not to trick the search engines, but to leave them rich clues regarding exactly what your web page has to do with. This approach is called “search engine optimization,” abbreviated as SEO.

There are a few most important things to start with and this is the Meta Tags which is the simplest thing and one of the most important things to take into consideration for search engine optimizing your web pages. Each page is unique and should have a separate title tag and description tag. Unique to that pages content.

1. Compose a Keyword-Rich Page Title

Your META TAG Title. Compose a detailed title for each page – rich in keywords you desire people to find you with – utilizing 5 to 8 words. Remove as many of “stop words” words from the title (such as “the,” “and,” etc.) as possible, while still making it legible. This page title will appear hyperlinked on the search engines when your page is found. Attract searchers to click on the title by making it a bit provocative. Put this at the top of the website between the <HEAD></HEAD> tags, in this format: <TITLE>Ways To Promote Your Website – Four Part Series</TITLE>. (It likewise shows on the top of your web browser).

Strategy to make use of some detailed keywords in addition to your company name on your home page. If you focus on website design and that’s what individuals will be looking for, don’t simply utilize your business name “Canada Web Services” use “Web Design And Development Services For Canadians And Americans” The words people are most likely to search for to appear initially in the title (called “keyword importance”). Bear in mind, this title is your identity on the online search engine. The even more people see that interests them in hyperlinked words on the search engine, the more most likely they are to click the link. This is the blue bar at the top of your search results and this is your title tag that is displaying. Make sure that its catchy and informative and think about what results you would click on if you were a potential visitor or customer. What result would you click on? Why would you click on this result?

2. Write a Description META Tag

Some online search engine include this description below your hyperlinked title in the search engine result. This will be the black text under your green URL field on the search results. ( See Image Below For Explanation Of The Search Results You Would See In Google )The description needs to be a sentence or two describing the content of the web page, making use of the primary keywords and key phrases on this page. Don’t consist of keywords that don’t appear on the webpage. Place the Description META Tag at the top of the web page, in between the <HEAD></HEAD> tags, in this format:.

<meta name=”description” content=”Offering web design and development services, eCommerce solution, website hosting and domain names. Canada Website Design Services performs all website development.”>

The description tag should not exceed 150 characters including spaces; just know that only the first 60 or so are visible on Google, though more may be indexed.

When I prepare a webpage, I write the post initially, and then establish a keyword-rich title (# 1 above). Then I compose a description of the content write-up in a sentence or two, using each of the vital keywords and key phrases included in the short article. This goes into the description META tag. Once it is written, it gives me a good indication which keywords or phrases to use.

3. Utilize Some H1 and H2 Sentences In The Start Of Your Article

I use some opening sentences and use H1 and/or H2 tags for the start of my articles. Google normally reads only a portion of your article and Google loves H1 and H2 tags. Utilize this like so: <h1>This article will talk about ways to promote your website</h1> have your opening sentence using important keywords. I have used keywords like ( “promote”, “website” ) this tells Google that I am talking anout websites and promoting them.

4. Position Your Keywords in the First Paragraph of Your Body Text

Search engines expect that your first paragraph will contain the vital keywords for the paper where most individuals compose an introduction to the content of the page. You don’t wish to simply artificially stuff keywords below, nonetheless. More is not much better. Google may anticipate a keyword density in the entire body text location of maybe 1.5 % to 2 % for a word that ought to rate high, so do not overdo it. If you add too much and your keyword density is higher, it looks like you may be trying to spoof the search engines and this will hurt you rather than helping you. People in the old days use to add as many keywords as possible to their pages and it use to work. They even added keywords in white space and backgrounds, but these days are long over. Google will read all these words and penalize you with you are using too many.

5. Include Descriptive Keywords in the ALT Characteristic of Image Tags

This assists your website to be more available to site-impaired site visitors and provides extra clues to the search engines. The ALT attributes do help get your images placed higher for image search results. These people who search for images can click on them and be taken back to your website. It also tells Google what the image is all about and if its relevant to your content you are adding.

6. Use Keywords in Hyperlinks – Anchor Text

Search engines are trying to find hints to the focus of your website. When they see words hyperlinked in your body text, they consider these potentially essential, so hyperlink your essential keywords and key phrases. To highlight it even more, the web page you are associated with can have a page name with the keyword or key phrase, such as webdesigncanadian.com – another clue for the online search engine.

7. All Your Inner Pages Linked Nicely Together – Good Navigation On Your Site

You want online search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are wonderful for people, however search engines don’t check out JavaScript and Flash effectively. For that reason, supplement JavaScript and Flash menus with routine HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your website. Do not set up your navigation system using HTML frames (an old, out-of-date strategy); they can cause severe indexing issues.

Some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly websites, frequently identifiable by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes have trouble parsing long URLs and might stop at the question mark, refusing to go farther. If you find the search engines aren’t indexing your interior pages, you may think about URL rewording, a site map, or another form or solution to your long URLs.

8. Create a Website Map

A website map page with associated with all your pages can assist search engines (and visitors) discover all your pages, especially if you have a larger site. You can make use of cost-free tools, XML-Sitemaps.com to create XML sitemaps that are made use of by the major search engines to index your webpages properly. Upload your sitemap to your internet site domain name in questions root. Then submit your XML sitemap to Google, Yahoo!, and Bing (formerly MSN), following instructions on their websites.

9. Create A Robots.txt file

This will tell the search engines which pages you wish them to crawl and index. Having one of these in a word press site will over-come all the issues with search engines trying to index pages. Word press in my experience does not get all the correct pages indexed unless you add a robots.txt file to tell the search engines it is OK to crawl all your pages. If you do not wish certain pages crawled for indexing, tell the search engine with your robots.txt file you have created and placed in the root.

10. Establish Webpages Focused on Each Your Target Keywords

SEO specialists no longer recommend making use of external doorway or gateway pages, because virtually replicate web pages might get you penalized. Rather, establish several web pages on your website, each of which is focused on a target keyword or key phrase for which you would like a high position. Remember to keep all your meta tags separate for each page and all your content relevant to that page, and finally, your keywords you wish to be found for, relevant and the density just right for that page.

11. Advertise Your Local Business on the Internet

Nowadays many people search for regional businesses on the Internet. To make sure they discover you, include on every page of your internet site the street address, zip code, phone number, and the 5 or 10 other local area place names your company serves. If you can, include place names in the title tag, too. When you seek associated with your site, you need to ask for links from neighborhood companies with place names in the neighborhoods you serve and complementary companies in your market nationwide.

Likewise develop a free profile for your regional business on Google Places for Business, Yahoo Business, and Bing Local Listing Center. That way your company can show up on a map when people do a neighborhood search. 

12. Promote Your Video, Images, and Audio Content

Google’s “universal search” screens not just webpage material, but also often displays near the top of the page appropriate profiles for images, videos, neighborhood companies, and audio clips. For that reason, think about developing such content appropriate to your business and then enhancing it so it can be placed high enough to assist you. For instance, if you were to get a top-ranking, helpful video on YouTube that mentions your website, it could drive a lot of traffic to your website. You can take advantage of using Google Authorship which is a platform for authors who wish to have their image beside the search result in Google. This increases your chances to get that click by 30% or more. For more information on Google Authorship, visit Google Authorship Page.

google authorship example image

Connecting Backlink Strategies

Promoting Your Website Part Two

June 14, 2013 – By: Steve Ellias

Links to your website from various other sites drive extra traffic. But because Google and various other significant online search engine think about the number of incoming links associated with your website (“link popularity”) as an important indicator of relevance, even more links will assist you rate greater in the online search engines. Google has actually a measure called PageRank that reflects the quantity and quality of inbound links. All links aren’t all equal. Links from credited, popular websites assist your website rank higher than links from lower web traffic sites. Each pagerank page has what they call a link juice rank and this is how Google determines what your own pagerank will be by this link juice amount.

1. Submit Your Website to Important Directories

A link from a directory site will help your ranking and get you web traffic. A directory site is not an online search engine. Rather, it is a hierarchical profile of sites sorted according to group and subcategory. These directory sites are specific to the products and services you are providing and you need to add your site in the correct category for which your site belongs. Make certain to detail your website in the complimentary Open Directory, otherwise known as: DMOZ, supervised by overworked volunteer editors. However if you don’t get listed right away, don’t be impatient and resubmit, or you’ll visit the end of the queue. A link in this directory will assist you a lot. Google actually uses the Open Directory as a way of determining the importance of your website. DMOZ has strict policies for being entered into their directory and Google knows and respects this. For this reason, they actually use this as a measuring for your own site and rank.

Yahoo! Directory is another essential directory site. Genuine humans read submissions; so be careful to follow the instruction offered. Pointer: Use somewhat less than the optimal number of characters allowable, so you do not have wordy text that will draw the Yahoo! editor to start slicing. Yahoo! Directory Submit requires a $299 yearly persisting cost to have your site thought about for inclusion within 7 business days. Other paid company directories that may assist are About.com and Business.com.

2. Submit Your Site to Trade Company Sites and Specialized Directories

Some directory sites concentrated on certain sectors, such as education or finance. You probably belong to numerous trade organizations that feature member directories. Request for a link. Even if you have to pay something for a link from the organization, it might assist increase your PageRank.

Marginal directories, nevertheless, come and go extremely quickly, making it difficult to maintain, so don’t attempt to be extensive right here. Be careful of directory sites that get you for “upgraded listings.” Unless a directory is extensively made use of in your field, a premium advertisement is a waste of money, but the (complimentary) link itself will assist you and could help improve your PageRank and hence your search engine position.

SubmitWolf is a directory site submission tool. You complete a profile form in the software user interface. Then they submit your listing to all the suitable directory sites they work with, plus associated with websites that require manual submission. It’s a timesaver and works well. Simply beware to send only to actual directory sites, not “connecting websites”.

3. Request Reciprocal Links

Discover internet sites in your general niche and request a reciprocal link to your site. Establish an out-of-the method page where you put links to other sites so you don’t send individuals out the back entrance as fast as you bring them in the front door. Your finest outcomes will be from websites that generate a similar amount of traffic as your own site. High-traffic website webmasters are too active to address your requests for a link and don’t have anything to gain. Look for smaller websites that might have linking pages.

When you locate sites, send out a personal e-mail making use of the contact email on the website or to the administrative contact detailed in a Whois Directory site. If email does not get a feedback, try a telephone call. As a caution, just associated with complementary websites, no matter how commonly you are pounded with requests to exchange links with a mortgage site that has nothing to do with your teddy bear store. One means Google determines what your site is about is who you associated with and who links to you. It’s not simply links, but quality links you seek. Mutual linking as hard, tiresome work, but it does not cost you a cent out of pocket! Keep working at this constantly, a little bit at a time. Patience and determination will get you some great links, so keep at it.

4. Compose Articles for Others to Use in Websites and Newsletters

You can considerably increase your exposure when you write articles in your location of knowledge and disperse them to editors as free of cost material for their email newsletters or their internet sites. Just ask that a link to your internet site and a one-line description of what you offer be consisted of with the short article. This is an effective “viral” strategy that can produce hundreds of associated with your website over time. You’ll find great deals of details on the best ways to do this from the most popular article-marketing site, EzineArticles.com. When you create a free membership account, they begin sending you directions and concepts each week. Another great article website is Squidoo and you can write about just anything and your article is approved on the spot and you do not have to wait endless hours and weeks to get approved. This is a great tool for getting backlinks to your website or blog and I use it all the time because its easy to use, friendly, and fun.

5. Press Releases and Newsletters

Find meaningful events and send news releases to print and Web periodicals in your market. The associated with your site in online information data sources may remain for several months and will briefly improve traffic to your website and boost link appeal. Use an online news release service such as PR Web. Putting your website URL in online copies of your press release may increase link appeal briefly.

6. Using social networking as a means to getting backlinks

The best use for Google backlinks is Google Plus and if you share others content, people will also share your content and this could increase your backlinks in Google. Google backlinks are very hard to come by and with all my research and experience, I feel using Google Plus is the best way to get backlinks from Google. Using Facebook and Twitter is also great means to getting linked from friends and associates. These links also help you build up your social status and Google looks long and hard these days with social networking. This is one of the updated things Google talks about in their latest updates on their algorithm.

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Comments

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