Both pay-per-click advertising and search engine optimization measures can cost companies a great deal in terms of their spending for online marketing. Throughout 2013, it seems that many companies began to opt for PPC advertising over site optimization due to the fact that some feel that the possibilities of SEO techniques are decreasing.
Budgeting for the New Year
With the new year almost here, companies are scrambling to establish their marketing budgets. This involves predicting what will ...Continue Reading →