There’s no question about who the leader is in the web search space. Google currently wears the crown – and probably always will. Not only is Google’s search engine effective, it’s mature, which means Google has been optimizing the platform for years. With so much focus on Google, however, it’s easy to forget some of the other platforms out there like Bing or Yahoo. Believe it or not, these two companies now hold 25% of the market share in the ...Continue Reading → Share
Online advertising yields amazing results for your business but this doesn’t mean that you need to abandon traditional advertising methods altogether and in fact, this is a bad idea because not all of your potential customers use the Internet and in some instances, traditional advertising may be more effective than online advertising.
A good way to combine traditional and online advertising is to use direct mail marketing and here is how you can do it. You can visit online list brokers ...Continue Reading → Share
In this day and age, you must have a clear strategy to outmatch your rivals, both in the business and occupational arenas. As a professional, you can make it to the next level by cultivating things like skill set, education, experience and professional network. You also should do your homework, talk to the right people and build a strong social-media following.
1. Strengthen Your Social-Media Presence
Build a social-media presence that is robust, methodical, sustained and responsive. Create accounts on ...Continue Reading → Share
Website optimization is one area of web development that is continuously being overlooked by developers despite its importance in search engine page rankings. In fact, recent studies have proven that search engine optimization can save a website owner lots of money and has the potential of significantly increasing a website’s readership and traffic. That is if the optimization is properly done. Basically, search engine optimization refers to the process of affecting the visibility of a website in a ...Continue Reading → Share
It’s a rather scary reality to digest, but the landing pages of your website have the power to make or break your business. Several years of research have proved outright that when it comes to winning over your readers, you basically have no more than a few seconds after they first arrive at any given landing page. They won’t stick around for more than 30 seconds and won’t even bother reading until the end of the page if you don’t ...Continue Reading → Share
Recent changes and updates by Google have led many to declare that search engine optimization is dead.
Well, if I may quote Mark Twain: ‘The report of my death was an exaggeration’. In actuality, legitimate forms of search engine optimization will never disappear. It is grey hat practices such as spamming and building unnatural links that are becoming more and more difficult to practice and for those of us that work hard to create quality content and build an online ...Continue Reading → Share
SEO (search engine optimization) is the practice of promoting and improving a website so as to maximize the amount of web traffic it receives from search engines and other traffic sources. Search Engine Optimization involves setting up, monitoring and improving many factors, from the way other sites link to you from the internet to the ...Continue Reading → Share
If you have a business website then it is important that you pay attention to providing the best possible customer experience. A website is as important part of customer service as talking on the phone is and it is important to make sure that when people visit your website they feel welcomed and get the right type of service.
Here are five things that can guarantee a great online experience for your customers.
1. ...Continue Reading → Share
If you have been thinking about hiring an SEO expert to help you promote your website online, you could be wondering if it is truly beneficial to do so. Although you might be unsure about shelling out your hard-earned cash to pay someone to promote your site on search engines, you should know that it’s actually usually a ...Continue Reading → Share
It’s been a long fifteen or twenty years, but SEO slogs on. Bewildering newbies and be-deviling the old hands, there should be nothing left to surprise us. For some, just the fact that SEO is still relevant is a surprise for many of us. Rest assured. It is. But we’re going to go out on a limb and suggest that 2014 promises to be another exciting, at times dramatic, and ...Continue Reading → Share