Online search engine Optimization and Marketing

 June 15, 2013 – By: Steve Kenneth

In today’s net-savvy world it has become common for any company to have a website which they use mainly for promoting their products and services. With the introduction of search engines it has become even easier for the customers to look for the stuff online. For a site to be effective its link must land in the first 3 pages which the search engine brings and the rank of the page should be high meanings numerous site visitors pertain to the site. This can be accomplished by applying search engine optimization or famously called SEO. This is an advertising method which increases the quality and quantity of traffic flow to a specific website via online search engine.

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SEO not just influences the search engine outcomes, however likewise image search, video search and industry specific vertical search engines. It determines how a search algorithm features and searches what is popular with individuals. When a website link is submitted to a search engine, a spider crawls with a page to gather links which bring about various other pages and shops those pages on the server of the online search engine. The info gathered from these pages is sent out to the indexer, whose task is to remove details from those pages such as the keywords and their weights, the place of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependent on the keywords, Meta tags, and index submits offered by the Webmaster. Meta tags provided info about a certain page, however utilizing them for indexing the pages didn’t prove to be effective as some Webmasters included unimportant Meta tags to enhance the variety of hits and earn substantial ad profits. They even changed the HTML of the web pages to attain a good rank for the page. But this was a case of abuse as it brought unimportant pages.

Online search engine then began utilizing complex ranking algorithm, which were challenging for the web designers to manipulate so about provide internet internet users with real results. The rank of the websites was computed mathematically by features using strength and quantity of the incoming links. The greater the rank of the page the more chances it had to be seen by a person. Later on algorithms were developed which thought about numerous other on-page elements such as rank and off-page elements such as link. Since the web designers could not manipulate the page rank, they began exchanging, selling and purchasing links, which cause connect spamming and even creation of numerous sites dedicated for this function.

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Algorithms became more complex by every passing day and top online search engine kept their algorithms a secret. As the cost of SEO enhanced, advertisers were roped in to spend for it, which lastly resulted in high quality web pages. Although spending for SEO is really worthwhile, but at the same time is high-risk because with out any previous notice the algorithms being utilized are expecteded to alter and the online search engine will stop directing site visitors to the page. Numerous specialists are available in the market that offers SEO services. They control the HTML source code of the web site like menus, buying carts and often even the material of the website to draw more web traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set cost, that is if an advertiser desires that the page containing his ad be displayed, he is anticipated to pay money for it. This is a point of controversy, as only the big businesses will have the ability to enhance the number of hits of their page however not the small company who might be having a better quality page.

Google Advertisement Words checks out advertisements which have words typed in the search box by the surfer. The Million Dollar Homepage started the principle of Pixel marketing, which is a visual kind of marketing. Relying on the pixels, the area is offered to the advertiser. Keyword marketing involves marketers who buy URLs of a website and put their advertisements at that area. Thus SEO is a market in its own which is yielding wonderful results for companies on Internet.