How Social Media Can Influence Your Ranking

Social media can help you connect with your audience in a more organic and personal way than traditional advertising. It gets your customers to interact with you and get to know you while also building trust and loyalty! Not only that, but it also has an impact on the big search engines like Google. The more social media interactions you have, the easier your website is to find. This means that it’s important to make social networking part of your everyday marketing efforts in order to boost your SEO. Here are a few ways you can do it!

Boost Your Twitter Followers

Google keeps an eye on how many people are following or talking about you on Twitter. This means that you will have a much higher SEO ranking if you have a higher level of influence on Twitter. Spend some time each day interacting with your followers. Follow new people and get involved in conversations with people in your industry.

Get Your Customers to Review You on Yelp

If your customers really love what you do, they’ll likely be excited to leave you a review on Yelp. The more positive reviews you get, the higher you will be ranked on search engines like Google. You can use social media to ask your customers to review you on Yelp. It’s likely that the ones who love your services will be more likely to leave a review.

Build a Google+ Profile

If you don’t already have one, you should build a Google+ profile right away! The more interactions you have on Google+, the more likely your chances are of getting a higher ranking on Google. Not only do they look at how often you use your account, but they also rank you by how many people you are adding and what you are sharing. Google ranks not only by frequency of interaction but also by “quality.” They do this to make sure that activities are legitimate, and not spam. You should post frequently but only post content that is interesting and relevant to your brand or industry.

Get a Facebook Page

Everyone is on Facebook, but your company should have its very own page. This will boost your search rankings. Google pays attention to how many people share and like your page and what you post. The more fresh content you post, the higher your rankings will be. You don’t want to let these numbers slip down, as your SEO will slip as well!

“Check In” on Facebook and Foursquare

Location is an important part of Google’s search algorithms. Facebook and Foursquare both allow users to check in to locations. The more people check in to your physical address, the higher you will pop up in SEO rankings. Even if your users don’t actually go to your physical address, you can still link it to your profiles to boost your SEO. You have to remember to consider your industry. For example, if you run a rehab center, you aren’t going to encourage your customers to check in on Four Square when they come in for an emergency detox. But, you might encourage them to share their success stories on Facebook. Just be sure to understand your audience and appeal to them!

Remember, SEO and social media are inextricably linked, so be sure that you are using social media to your advantage.  It will help you in getting the highest possible SEO ranking for your business!

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