How to Recover From Google Penguin 2.1

Following hard on the heels of Google’s Hummingbird update, Penguin 2.1 is a smaller algorithm change that may have a much greater impact on online businesses. The fifth-generation of Penguin, introduced on Oct. 4, affected an estimated 1 percent of search queries and left many members of the SEO community picking up their pieces. Though not as large as Penguin 1.0 or 2.0 in scope, Penguin 2.1 has proven to be especially virulent in its targeting of new link-building methods ...

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Building links in a post-Penguin world

The Penguin algorithm updates have clearly had a significant impact on the wider SEO environment, but how are you adapting your approach to link building? I’m assuming, as a starting point, that you’ve realised that there’s a need to make changes.

Like many SEO professionals, I frequent a variety of forums and online communities that include discussions on different approaches to SEO. I’m often somewhat disturbed to read the advice that is being given by some so-called gurus.

I’m still seeing people ...

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