How to Optimize Your Photos for SEO

It’s already well documented that adding photos to your brand’s website can make it more appealing and increase your clicks and conversions. What you might not realize is that simply having images on your site isn’t enough. If you don’t properly optimize them for SEO, they might actually represent a blind spot for search engines.

Why Is That, Exactly?
The short version is that search engines like Google don’t “see” images the same way your visitors do. They are able to ...

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