Three Reasons To Return

3 Concepts and Techniques to Give Your Visitors a Reason to Return

June 09, 2013 – By: Elizabeth Perkins

You can work very hard to get visitors to your website such as using free and paid promotional tools and advertising. That is the first step in gaining more visitors and customers. The second step is keeping them on your website or blog and having them return and telling others. This is a very important step because you can spend lots of money trying to get traffic to your site only to have them just click the back button and go somewhere else. This is why you need to lower your bounce rate ( rate at which people stay or leave your site ) and also the page views to increase.

A website generates two primary types of visitors. There are the site visitors that come by and leave. They never ever return again. Then there are the visitors that come by. They bookmark your website. They register for your opt-in list. They subscribe to your blog site. These are the site visitors you want. When you can motivate more new site visitors to come back, you’re on your way to changing them to consumers.

Most of individuals do not purchase the first time they visit a website. A site needs to earn their count on. It needs to establish credibility, liking and authority. These are all getting triggers, and for the majority of sites they’re made gradually. They key is to offer them a reason to return.

Here are 3 concepts and approaches to give your visitors a reason to return.

# 1 Valuable material is definitely needed. If you offer a constant flow of excellent material, site visitors will return for even more. Nevertheless, there’s more you can do to ensure their loyalty.

# 2 Offer a complimentary membership. Have a look at your site. Why do people see your site? What advantage can you offer on a regular basis? Now instead of offering that details to random site visitors, consider developing a membership website. Membership indicates exclusivity. It likewise suggests extra value.

When people register for your membership program they will receive “extra” material, product and services. For example, you might create a “Report of the Month” club. The details is complimentary for members who have actually registered. Each month you provide a quality report. You can make use of the report to advertise affiliate items and/or your own products/services too.

# 3 Include individual created content. Enable visitors to provide their own material for your website. Blogging is one means to achieve this. You can include a “blog for us” form on your site. You can likewise turn the “Commenting” function on and enable site visitors to reply to your content. Nevertheless, if you don’t have a blog site, then consider adding a plug-in or function that enables them to include content.

For example, you might consist of a “Best Idea” group. You can then make it possible for visitors to post or submit their finest tips. You release their details and you now have an interactive audience.

Finally, take a look at your usability features. What can you add to your website or blog site to make it friendlier? For instance, are various other commenters alerted when a comment is released to a post they also discussed? Can they forward your material to a buddy? Can they print it?

The simpler you make it to connect on your site, the much better. Offer great content. Enable visitors to receive even more by means of memberships and let them share information. The even more repeat web traffic you have, the quicker you’ll construct a devoted consumer base.

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Comments

  1. Steve Ellias  June 10, 2013

    We can spend lots of money with ad words and other forms of advertising and promotional tools for our site, but if we cannot keep out visitors on our site, we have just wasted out moola doing so.

    There is so much ingredients that are required to getting traffic to keeping traffic. One good point to make is we need to make our site load fast and be informative to our visitors, otherwise they will not stay and definitely will not return.

    reply
  2. Larry Burns  June 11, 2013

    Hello all you fine people, Larry here. I just wanted to say that I agree with Mr Steve about keeping your visitors on the website and hopefully they will return. With so much competition, Google ad words cost a fortune! Its almost robbery how much Google charges to be on the first page for certain businesses and to make sure your click is a higher bid than your competition. People pay like $3.00 to $5.00 or more per click! This is just crazy and the only one that benefits from this is Google as usual. This is why you MUST make sure your site is perfect for these clicks. If your website is not perfect, you have just spend $5.00 for one click for nothing. Now this is just not right..

    Otherwise, the only way to get on the first page of Google with an over populated internet for websites is to have a perfect website and optimized correctly so Google will place you there generically. Again, the internet and websites have increased so much that it is like winning a lottery to have your website found on the first page of Google for popular keywords.

    For me, I have to work 10 times harder than I have ever had to in order to get a few customers here and there as Countries out-side of my own Country are competing for my fellow Canadian customers and people these days like to save money and they go with people not in my own continent. Which is very sad, but people in Canada are cheap and so not care about keeping their money here. They would rather spend $100 for a service I charge $300. The issue is that their service and communication between themselves and their foreign country service provider is sometimes 12 hours difference and this is not good for customer service and not good for keeping the money HERE in Canada.

    I am blabbing on to much but I read this post and thought I would add my two cents and tell people what is between the lines.

    Larry Out.

    reply
    • Steve Ellias  June 11, 2013

      I perform website design services and I have seen a HUGE difference in competition from all over the place. I operate mostly within Canada, but also do web design int he USA. There are lots of issues with this field right now. The biggest thing is that everyone is a web designer or developer. What people are doing these days is advertising their so called web design business on places like Kijiji and Craigslist. They are getting the client for a $199.99 website and under cutting everyone who performs actual work in this field in Canada. They are out-sourcing to individuals that are NOT in Canada and pocketing half the money for doing hardly anything.

      I respect these out-source people in other countries because they are just trying to feed their families. The issue is with these people who pretend to be a web designer company and just go into classified websites and find out-source individuals who will do their work they got for pennies compared to us here in Canada. These people really make me sick to my stomach because they are doing nothing and making money off of people and sending the work out-side of Canada.

      Lets Examine The situation Better

      Peter pretends he is a website designer business. He markets and puts advertisements on Kijii, Craigslist, Back Page, and various other types of advertising and marketing services. He promotes his internet packages starting at $99.99. (which I have seen many times!) he gets a call or an email from a client. The customer desires a 5 page internet site. He prices a 5 page site at $599.99 and gets the task. Joe then contacts his out-sourcing individual(s) or simply goes into these above websites like Kijiji, Craigslist, and so on and discovers an individual that can do this website for his client for only $200.00. The job gets finished and he pays the individual $200.00 utilizing Payoneer or some other kind of international payment methods. He likewise makes money from his customer and he swipes almost $400.00 without doing anything. Sounds excellent right? Well, lets examine the concerns with this shall we?

      The client wishes to have some small modifications done. Peter cant get them done for an additional 14 hours because his out-source person is sleeping in his Country ( different time zone ). When the person finally gets back to Peter, the work update is transferred to them and the upgrade gets done. Then Peter sends out an e-mail to his customer who steps out of the office for a little and does not get back to Peter after a couple of hours. Lastly the Customer returns to Peter and the upgrade is not what he desired and he needs a small adjustment. At this point, the out-source individual is not available and this continues for numerous days until the small update gets done. Do you see the issue with this?

      I try and add proudly Canadian owned in my advertisements and such, but it is getting crazy because there is too many people doing this as compared to several years ago when I started doing web development.

      Needless to say Larry, I understand exactly what you are referring to. My only answer I can give you is to try to be that much better and provide excellent customer services because this is what will make you stand out.

      My Article I wrote On Squidoo Regarding This Issue – http://www.squidoo.com/too-many-web-designers-and-web-specialist

      Good Luck!

      reply

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