Search Engine Optimization, or SEO for short, is the way by which a website increases the probability of their website showing up when one conducts an online search. It achieves this by use of keywords and relevant content in the website. As a business owner, you require to know all the basics of SEO to increase traffic to your website. Here are ten SEO Tips Small Business to maximize your SEO efficiency.
1. Know Your Audience
• Ask yourself questions about who you are planning to reach through your SEO campaign.
• Once you have found out whom you will be targeting, identify the channels that are most popular with the target group. Conduct some research on their preferences, such as how often they go online, where they go when on the internet and much more, so that you can know how to reach them more effectively.
2. Relevant Content
• Though your page might be top of the list of results when a website, but it will not be of much use if the clients cannot easily access the site and get to the information that they need. Have rich content on your website, giving all the information that the clients need.
3. Smooth Transition
• The transition from page to page should be easy for even the most inexperienced of internet users to follow. Interlink all the related information for easier flow.
4. Do Not Over-rely On One Keyword
• SEO keywords should be dynamic. What this means is that the keywords change very quickly, and what is of high value one day is worthless the next.
• If you over-rely on a given set of keywords, they will lose relevance with time and all the efforts that you made will be in vain. Keep updating your collection of words.
5. Make Social Media Your Friend
• The rate at which people use social networks is really high, and one would be foolish not to take advantage of this.
6. Expand to the Roots
• Most companies rush to attract users from the major social sites, and forget that there is a treasure in the little-known sites.
• Look for upcoming social sites, chat rooms and other media that are not that common. Here, you will find clients that are virtually unreachable through the mainstream media.
7. Originality is Key
• All the content that you place on your website should be completely original, and if you have to borrow, borrow only slight ideas, and convert them to your own.
• When you copy and paste stuff from other websites, not only will you be risking legal charges, you will also not get good traffic to your website as the online user will have to choose between the two websites, each with similar website.
• Pay-Per-Click is the system by which your SEO provider charges you only by the number of clients that visit your website.
• This system is quite helpful as you are paying for tangible results. The SEO company will always try all that they can increase the traffic to your website in order to make more money.
9. Be patient
• As you are waiting for the results of your SEO project, do not be lax; take this time to come up with new and more creative ideas. SEO is a cycle, and requires a steady inflow of efforts.
• If you are working hard at it and are not seeing any results, do not give up. It takes longer to arrive at the result, but it will definitely be worth the wait.
• Your SEO provider is a valuable asset to the business, so ensure that you keep them nearby.
• Ask them to inform you on their progress. Any slight advances that they make, whether negative or positive should be explained to you.
• If they are facing setbacks, you should plan how to overcome them together, rather than leaving them to handle it on their own. It will form a great bond and they will offer better services.