Type Of Link Baiting
By: Courtney Gordner – July 08, 2013
It’s never easy to come up with ideas for link baiting strategies that are creative enough to be really successful. There are some basic ideas you can start from when first shaping your campaign. Before you decide which angle you want to use here, remember to think big and get creative.
Humor- One of the most positive strategies of link baiting is making people laugh. People are more likely to share something with their friends if it made them laugh. Look at social media sites and see what is popular now and use that as inspiration for your jokes.
Visual- infographics, how-to and top ten lists are great visual aids that people will want to focus on. Make the information easy to understand and about something people are interested in. Think of a common question within your niche and try to answer it. Some unlikely businesses have found a TON of success through this. Clarity Way, a rehab center in PA, promotes infographics pretty frequently, nearly every month, and has seen tremendous brand exposure and garnered some pretty impressive links.
Here’s one of the video’s they’ve done:
Incentive- Giveaways and contests are great for incentives when it comes to link baiting. Everyone is always looking for a chance to win or receive something. Depending on your company and what you are trying to promote, there are lot of angles to take with this! What could someone benefit from? What do people want? What would make them want to share? Think about those questions and create a campaign that will get people talking.
News- Ever thinks about offering an RSS news feed to your audience? There is so much information on the internet, make yourself a go to source for current events within your industry. Make sure to keep up with this and always have up-to-date posts.
Tools- If you create something useful that people would enjoy they are more likely to share it with others. Think of your niche, and how you can make something easier for people in it. Then create the tool and share it on your social media sites so people are aware of all it has to offer.
Now that you have your angle and have figured out which type will work best for you, make it creative and your own! But understanding the art of link baiting does not have to end here. Understanding the types of people who help promote your work can make your link bait strategies a greater success. Shane Jones wrote a great post on this over at the WebpageFX blog. Good luck with your link baiting success, hopefully, I’ll unknowingly come across your work!