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What Are Meta Tags

Meta Tags For Search Engine Optimization

By: Steve Ellias – May 27, 2013


Here is the basics on Search Engine Optimization Meta Tags.

One of the most important things about search engine optimization is your website tags and its content. Creating a website that is unique and different, informative to people, fresh content, helpful for readers, and up-to-date information is some of the most important factors for your website to be found in the search engines like Google, Yahoo, and Bing. Another important thing to consider is your Meta Tags being unique for each page of your website. I say unique because any page within your website can be found for several different keywords or phrases. This is why each page has to be unique to the content on that page.

There are 4 Meta Tags you need to know about.

They are:

Alt tag
Title tag
Description tag
Keyword tag.

The Title Tag: A required HTML element and one of the most important on-page factors for search engine ranking. Search engine results use it for the title of your site. Your site’s users will also see it in their browsers toolbar. Lastly, it provides the default bookmark text when users add your site to their favourites.

AVOID THESE PLEASE – Considered Stop Words – Not Good For Your Content Or Tags.

I, a, about, an are, as at, be, by com, de, en, for, from, in, is, it, la, of, on, or, that,
the, this, to, was, what, when, where, who, will, with, www

Avoid the following non-alphanumeric characters like: !@#&*()[]?+=_%$/..
Make sure not to exceed 65 characters, including spaces.

The Title Tag: Should have a keyword used to describe that page. Example.. Web Design Company, Using Keyword Phrase “Web Design” The title may be “Complete Web Design Services for all your website needs”

Description Tag: A description tag’s content appears under title tag content in search engines results. It should provide information specific to the page, such as product details, special offers, or sales messages. Description tag content should communicate a page’s value to visitors and not exceed 250 characters.

Example of a description tag could be: “Complete website design and developing services for Canada and the United States. offering services such as eCommerce, Graphic Design, and Search Engine Optimization

Keyword Tag: (max 1000 characters, or 10-15 keywords & 3 phrases)

A keyword tag’s content consists of all the keywords related to a page. Keywords should be restricted to words that appear in the title or on the page itself. Keyword Content should:

1. Contain words or phrases that may be used to search for your site.
2. Be limited to 10-15 words and three phrases per page that do not exceed 1000 characters.
3. Separate words and phrases with commas.

Keywords are not shown in Google Results. These words or phrases are added to each page on your website that describes that page. Please add and separate them with a comma.

Keywords are relevant to that page.

Example of some keyword tags are: web design,websites,development,design,Canada,USA,eCommerce,SEO,Graphic Design

Alt Tags: These are tags describing the images on your web pages. Add these alt tags to each and every image you have on that page. It really helps! Most people forget those ALT Tags, don’t be one of them. The Alt tags are best optimized when describing that image or photo. Make sure you add the Alt Tags to every image on that web page and please describe the image correctly.

Canada Web Services – designs and creates every website search engine friendly. We add Meta Tags to each and every image on your web pages which are called alt tags, create title tags unique for each web page we design, create a description based on that web page, and add valuable keywords that help describe that web page perfectly. We also create a sitemap for your website and submit your website to over 100 search engines and specialized web directories such as the Dmoz Directory (The Open Directory).

On top of all of that, we also create a few backlinks to our own websites we have to start your backlink list for you.

We do all of the above to every website we create at no additional cost.

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