Content marketing campaigns are king. It was true when it was first coined by Bill Gates in 1996, it is true today in 2022, and it will still be king beyond 2022.
Your content acts as an information center, sales pitch, advert, and brand image all at once. The content you put out could be a navigation panel with links and directions or it could be a point of sales (POS) – you can use just content to drive your whole business!
Rather than simply putting out content hodge-podge, a deliberate and planned publishing of content or a content marketing campaign can catapult your business into where the elite hang around.
Let’s look at what content marketing campaigns are and how you can use them to boost your online presence.
What is Content Marketing?
Content Marketing is a marketing strategy where you focus on planning, creating, publishing, and distributing useful, relevant, and consistent content to attract and hold on to your target audience. Videos, blog posts, articles, podcasts, and images are some of the content formats that can be used as a medium in your content marketing campaign. These campaigns are long-term projects that build not only your customer base but also the culture within your brand.
Any type of marketing campaign will reflect heavily on your brand. Thus, a successful content marketing campaign will take your brand up.
For that to happen, you need to consistently provide high-quality content. Your content must add value to your customer’s life.
6 Main Types of Content Marketing
1. Online Content Marketing online content can refer to any content you put up on the internet. It is popularly used to refer to your web pages. If your webpage is your virtual store. The content you display there are the wares you showcase in your display case. They should be immediately engaging and relevant. Your webpages should be as aesthetically pleasing without taking away their usefulness.
2. Social Media Content Marketing social media might be the biggest thing that can happen in the digital world – it connects people and gives them a platform to express themselves. The average person spends 2 hours and 27 minutes per day on social media. They offer their personal information, their likes, their dislikes, and a whole lot of information that is used by Content Marketing Campaigns to recommend more relevant content. It comes as no surprise that businesses have also caught up on this to further streamline their target audience and the content, they offer them. On social media, there is more freedom in the content you publish – photos, videos, reels, stories, polls, and more.
3. Infographic Content Marketing One of the oldest methods but still as effective, infographics are basically images that are made up of pictures and typography. It is clear, legible, and visually appealing to the viewer. It will typically contain short and concise statements and simple graphics. Should you need to convey a complex topic or wish to educate your audience, this is a great way to effectively communicate without losing your audience to boredom.
4. Blog Content Marketing Blogs are powerful. They are the driving force behind SEO content marketing strategy and SERPs ranking. From a technical perspective, you can use them to drive up the keyword density in your domain and build backlinks. By providing high-quality content, other websites may cite your articles. This will elevate your status as an authority in the market, again leading to higher rankings on SERPs. From a customer-relations perspective, blogs are a fount of information that satisfies the customer’s needs. It is also a point of engagement – you can redirect them to other points of interest, encourage them to share their experience and knowledge with others via social share buttons, and to products that would interest them.
5. Video Content Marketing Videos are exciting. In a world where we are used to flatting, 2D advertisements, videos are more real and have a higher engagement rate than most other content marketing types. The main reason to use videos in your Content Marketing Campaigns is that they attract attention. Consumers will be automatically drawn into the movements and sounds coming from the video. It is your job to create the video such that the high quality of the video keeps the audience in until the video ends. Videos also bring in a whole new group of customers, from video hosting platforms to customers who simply prefer videos, your customer base can only grow. Another point to consider videos would be that for specific search queries, search engines list videos as the top result. So having a video in your content marketing strategy raises the odds in your favor.
6. Paid Ad Content Marketing Paid ads are not organic but they are effective. Paid ads bring in a spike of visitors to your landing page. It allows you to place your brand in all places. You want it to be seen with all of your most promising buyers. Using algorithms, you can specify who will be viewing your ads. You can filter the demographic you think would be most interested in your product such as age, location, and gender. The high number of visitors may be short-term (proportional to the time your ads are up) but that will not be all that happens. By placing your products at the top of SERPs and other high-customer-density places. Your products were positioned next to the organically high-ranking products – consumers will now associate your brand with other high-quality products. The reflected prestige will be worth it.
Effective Content Marketing
A successful content marketing campaign would incorporate many types of content and multiple platforms. Alternatively, there were campaigns such as the Reddit 5-second Super Bowl ad which shook millions of people in just 5 seconds – it used two media and a short video.
What it really tells you is that the only rule out there is to attract and engage the consumers. The ‘how’ doesn’t matter.
Of course, there are tried and tested methods that will give you results. However, if you want explosive feedback, you need to do something that is completely out of the box.
Bottomline
Content marketing campaigns are a long-term endeavor that will help you put your brand out there and increase sales. You will have to make use of different types of content formats in different places around the internet. Done properly, it will have customers returning for more even after the campaign is done
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