Affiliate Marketing and Blogging
June 15, 2013 – By Steve Kenneth
Affiliate marketing is one way in which bloggers use their blog site to produce profits. The quantity of profits generated by a blog featuring affiliate advertising and marketing links could vary significantly relying on the amount of web traffic the blog site gets as well as the payment offered for the affiliate marketing. Affiliate marketing basically entails developing a link on the blog site to an additional business’s website. The other company then compensates the blog site owner according to a previously agreed upon agreement. This compensation might be granted in a number of different means. The blog site owner might be compensated each time the advertisement is served, each time an unique website site visitor clicks with the ad or each time a blog visitor does a preferred activity such as buying or registering with the internet site. This post will discuss some elements of affiliate advertising which bloggers ought to comprehend consisting of choosing chances carefully, optimizing the income capacity for these opportunities and understanding the requirements connected with these affiliate advertising and marketing opportunities.
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How Does The Company Know They Came From Your Web Blog?
The affiliate products company uses cookies to tell them that the person who purchased their product or services came from your web blog and this is how they know to pay the correct person. Cookies are data that gets stored on their system by telling their servers who you are and what is your affiliate number. Normally an affiliate gets an unique ID number from the company and this is how the link is created with the affiliates member id. Here is an example of an affiliate link on my Canada Web Services website for promoting word press themes. http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=18148 Notice the number 18148? This is my unique Affiliate number which tell Elegant Themes that the potential customer came from my site or where ever I have this link placed. When someone clicks on this links, the cookie gets stored and if someone purchases the product, the system will remember it came from me and I will get the commission. Normally the cookies gets stored around 30 days until 90 days. However, there is more companies using 6 months to a year even.
See how I added the above and below links to this posting? This is how you would incorporate links from affiliates when you talk about certain products and services that you believe in, studied, and know that they work. Talk about these products and ensure your visitors that these products are good and explain them in detail. Elegant Themes Word Press website themes are an excellent company who offers excellent word press themes. You can get over 80 themes for only $39.00.
Here is another example – look at the banner, when clicked, it goes to Elegant Themes and is using my ID as the affiliate. Place your mouse over the banner – look on the bottom left corner of your screen, you will see my ID number. However, when clicked, it just shows a normal URL and does not have my ID in the URL field. My unique ID gets saved in their system from a cookie left from your ip address and computer. If you clear your cookies and return to Elegant Themes directly, I will not get the credit because they will not know you came from me. This is why affiliate marketing works great, but there is definitely some down sides like everything else in life. Saying that, if you are looking for a really nice word press theme, Elegant Themes is by far the way to go. Use my banner or link and get your theme package today.
Picking Affiliate Advertising and Marketing Opportunities
There is a wide range of affiliate advertising chances offered. Numerous different companies and websites offer affiliate marketing possibilities. In most cases the blog site owner simply should submit the website address of his blog along with some other standard info for approval. In most cases the company is not likely to reject the application unless the content of the internet site is deemed to be objectionable or otherwise in conflict of interest with the business’s objectives. However, although getting accepted to show affiliate links on your site is a rather simple process, this does not suggest blog owners need to select these affiliate advertising and marketing possibilities without discernment. It is a far better concept to carefully pick affiliate marketing chances with companies who are of interest to the target audience of the blog.
A well concentrated blog that is reaching a particular target audience ought to look for to show marketing links directing website web traffic to companies which suit the blog site without acting as direct competitors to the blog. This helps to ensure the blog site visitors will not only want the affiliate advertising links and therefore more likely to click the links however will likewise assist to ensure the blog site site visitors do not find the affiliate advertising and marketing links to be aggravating.
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Here Is A List Of Popular Affiliate Marketing Companies I Added For Your Convenience
Amazon Associate Program
Avangate Affiliate Program
Click Bank Affiliate Program
Commission Junction Affiliate Program
Linkshare Affiliate Program
Making the most of Affiliate Advertising and Marketing Opportunities
When blog owners have picked affiliate advertising and marketing opportunities, it is time to think about how they can take full advantage of the revenue generated by these links. There are a number of crucial factors which blog owners must carefully think about to assist optimize their benefit from affiliate advertising. This includes regularly examining the effectiveness of the affiliate links and promoting the blog site to maximize traffic.
Blog owners who integrate affiliate marketing into their blog site must routinely examine the efficiency of the affiliate links. This can be done by comparing the portion of blog visitors who click the affiliate associated with the total blog site web traffic. A blog site which has high web traffic however a fairly little percentage of site visitors who click the affiliate links ought to consider making changes to try to attract more blog site site visitors to click the links. These changes can involve the visual appeals, size or area of the ads. Making only one change at a time is suggested because it makes it much easier for the blog site owner to evaluate which changes are most helpful.
Blog site owners can also help to optimize the profit from their affiliate advertising and marketing opportunities by doing self promotion to drive extra internet site to the blog site. This will likely be beneficial since higher website traffic will typically translate to higher benefit from affiliate marketing. Additionally, the blog owner could wish to sometimes point out companies for which they are an affiliate to create interest in the advertisements on the internet site.
Understanding Affiliate Advertising Criteria
Finally, blog site owners need to pay careful focus on the affiliate marketing contracts they enter. This is necessary due to the fact that some companies might place limitations on the use of a link to their site. This might consist of constraints such as staying clear of objectionable material, not consisting of links or ads for direct rivals or restrictions on the appearance of the affiliate links. Failure to stick to these standards could lead to the blog losing affiliate benefits and the blog owner being denied payment.
