Every website owner is vying for space on the now very congested search engines. Whereas all of them do this towards enhancing their visibility, not all of them are equipped with the latest know-how on how to command space on the net. SEO has now grown into a much-hunted thing. As such, it is like the proverbial struggle for survival where only the fittest thrive.

There are some subtle tips that every website owner must know if at all they are going to move together with the ever changing SEO trends. In the wake of the complex Panda and Penguin updates, it has become a necessity for website owners to remain as informed as possible about the shifting technological grounds as far as Internet visibility is concerned.

As each of us knows, originality and uniqueness are what make you outstanding. As such, if you give up these two, then you are left with nothing. The same applies to increasing one’s SEO rankings. Against the thinking of many, increased visibility has nothing to do with duplicating what others have done. The quickest way to increasing your Internet presence is to ensure that your content remains fresh, updated, and relevant. The chief goal should be to make your content readable and understandable to your potential clients. Make the content simple, peculiar, and entertaining. Avoid like a plague the old-fashioned style of overstuffing your content with endless keywords.

Try as much as possible to remain authentic. Authenticity however is not easy to achieve. You have to create your own brand style and stick to it. The more authentic your site is, the easier it will be easier for you to marshal adequate relevant traffic to your site. One sure way of boosting the authenticity of your site is providing links from other useful sites. Unless your content is entertaining and engrossing, it is impossible to get these links.

Make your website clean and unique so as to stand out. Ensure that it is easy to navigate yet thoroughly interesting. Put in place enough internal linkages from other top-notch sites. Have a keen eye for clarity by avoiding any unnecessary options and colors on your portal.

In the constantly changing SEO landscape, it really pays to stay informed on the most recent strategies and practices of optimization. Google has always led the chase with the introduction of new updates in the SERPS. These have tremendously affected the ranking of numerous websites. Just within 2012 alone, the Google team unveiled the Knowledge Graph which immensely changed the way users accessed online content. It added a lot of specificity regarding the questions typed in the search slots. For example, one searching a name ‘Obama’ is now able to find several suggestions that offer exhaustive information on the 44th president of the United States. Despite what the users were seeking to know, almost every information about the US president is made available. Minor details like the date of birth of his parents as well as the life stories of his grandparents are also availed.

Knowledge Graph has indeed offered a broader and deeper grasp of any search topic. Today, the game is not about enhanced website ranking. It is about relevance of the content. In fact, Google has taken to punishing site owners who upload keyword-loaded content that is of insubstantial merit.

There are also some quite recent algorithm changes by Google that have transformed SEO handling techniques dramatically. Instead of using filler-and –fluff content with the sheer intention of maximizing keyword, these algorithm changes have brought about some other more decent and ethical ways of bolstering Internet presence. With these, content can now read both original and natural.